Articles, Blogs & Whitepapers
Unless you live in cave in the middle of nowhere, then you've probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial. Why are these services so popular? What do these services have in common and how are they different? Why should you care? R2integrated recently conducted a webinar that discussed the basics behind geo-location, the dos and don'ts when using these services, and how brands are leveraging these tools and navigating the pitfalls. Download PDF »
Brands caught astroturfing risk losing customers. Download PDF »
While a majority of marketing professionals and company decision makers clearly recognize the need for and see the potential of social media, most are still trying to develop models that are consistently profitable, according to our recent survey. Download PDF »
While mobile marketing may be hailed by many as an integral component of digital strategies in 2010, there is still uncertainty about how to connect it back to revenue, according to our recent survey results. Download PDF »
The presence of mobile technology is ubiquitous. Smart phones constitute a channel for consumer interaction that cannot be ignored. Companies must evolve to take advantage of this type of interaction or face extinction.
Or must they?
This white paper provides a framework to help determine whether or not a mobile app would be useful to your brand and, if so, which kind makes the most sense and how to design a successful app. Download PDF »
R2i's unique Quadrant predicts the future of your brand's mobile app. Download PDF »
Helpful info to assist in selecting a platform on which to develop your mobile app and optimize ROI.
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Leveraging social media for profit begins with understanding your audience and their buying behavior. This white paper focuses on the four critical steps for building communities. Download PDF »
According to Google, optimizing your natural search results is best accomplished by making small modifications to parts of your website. This white paper outlines 30 practical tactics you can implement immediately to improve your search results. Download PDF »