The 2010 Under Armour Baltimore Running Festival Presented Online Via R2i SMASH
R2i SMASH is a social media platform that drives interactivity around events, thought leaders initiatives and topics by aggregating feeds from social networking sites into one presentation window. The platform created for this year's Baltimore Running Festival will feature a live video stream of the marathon race leaders and the marathon finish line, Tweets, Facebook posts, texts and comments, Flickr and cell phone photos—all collected simultaneously. Learn More »
Brands Caught Astroturfing Risk Losing Customers
Astroturfing is a social media, marketing, or public relations campaign that is formally planned by an organization or agency, but is disguised as spontaneous grassroots behavior. In other words, sometimes reviews expressed within online communities are coming not from legitimate, sharing consumers, but rather from hired posters. Learn More »