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Digital Marketing and Technology

Saga

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Client: Saga Communications

Project: Scalable Website Deployment

Overview: How do you tackle the challenge of developing and differentiating websites for 100 plus radio stations, each with diverse music styles and markets? Saga Communications, a publicly-traded broadcast firm, was recently faced with this complexity.

R2i Solution: Using core and custom DotNetNuke (DNN) applications, R2i devised a plan that not only utilized superior design and technology, but a cost-effective and scalable format as well. Creating a design system for each specific music style offered the ability to filter through the individual station levels. Each individual station generated a unique user experience through customization of a set framework geared to a specific radio format. This strategy offered huge economies of scale while at the same time allowing for a truly unique design experience specific to the individual station and market. Because all sites are internally editable through feature rich CMS control panels, this R2i solution proved music to Saga's ears.