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Digital Marketing and Technology

BGE

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Client: Baltimore Gas and Electric (BGE) : A Constellation Energy Company

Project: Website & Micro-site design

Overview: Working closely with the region's largest utility company, R2i was tasked with creating a new web experience for visitors to www.bge.com. R2i initiated the redesign of the BGE.com website by convening focus groups with diverse social and demographic backgrounds to identify key functional features valued by consumers.

R2i Solution: Analysis of this data led to the creation of several design prototypes that were then tested for usability and the ability to handle top-ranking tasks by multiple viewers. This criterion created the baseline for creation of the final site. The final site was then tested for user acceptance and adjusted as needed, ensuring the new BGE site matched the needs of all visitors

Featuring an open and inviting design, the new site works across multiple browser platforms and complies with industry standards for ease of use, maintaining BGE's core marketing and value propositions. Consumers can now pay their bills, report problems, start, stop and move their service as well as complete other transactions online. A special feature designed by R2i employs simulated characters to give consumers a virtual home tour that offers energy-saving tips to reduce monthly energy bills.