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Digital Marketing and Technology

Bluefire

Client: Bluefire Security Systems

Project: Web and Marketing Support

Overview: As more and more organizations adopt smart phones, Bluefire Security Systems sought to generate awareness of their signature security products that protect the transmission of personal and private data. Bluefire commissioned R2i to assist in the mission of branding the industry leader in mobile security systems.

R2i Solution: Working closely with Bluefire, R2i developed core value and messaging platforms to deliver online and offline brand promises. Projects included creation of a core website, product-focused micro-sites, and search engine optimization that delivered the site with top rankings. R2i also developed sales collateral to support ongoing business development efforts and assisted in co-branded marketing for industry leading PDA manufacturers. These efforts, combined with on-going R2i support, have assisted in positioning Bluefire as the thought leader in this emerging space. As Bluefire continues to prepare for possible integration with leading manufactures, R2i will scale our service offerings to meet the fast paced goals of this dynamic technology company.