Will G+ Beat Facebook in the B2B Marketing Game?

I’ve been a consistent skeptic when it comes to Google+. Once Google+ hit the social media scene about a year ago, I began hearing the same question: could Google+ ever top Facebook?

In the past year, the number of B2B marketers using G+ has continued to increase, particularly those related to tech. They are creating, and using, profiles and pages for their businesses on the fledgling site. “Google+ seems to have attracted a smaller but highly tech-savvy crowd,” according to a recent pardot marking automation, “and the conversation reflects as much.”

The infographic in the article gives marketers a lot to think about in the continued debate around including G+ and/or Facebook in their marketing strategy.

More than a simple “yes it can” or “no it can’t” is needed to justify Google+ giving Facebook a run for its money. The article highlights that it’s the type of engagements delivered by G+ that can make it a good choice for delivery of B2B marketing messages in certain industries, through:

• Improved SEO
• Better engagement and adoption rate
• Increased visibility, through the Google Plus Explore section
• More traffic driven where you want it to go
• More chances to get Circled via the You Might Like section, which means businesses can more easily segment audiences to share specific content with specific groups

Geared towards content marketing, Google+ allows for new and easy distribution of content to a fairly active audience while, right now, Facebook continues to be geared more towards traditional marketing, delivering ads and messaging to a slightly older, less tech savvy audience.

Which platform you prefer, G+ or Facebook? Do you use both of them?