Apr.08, 2010 by Matt Goddard
The iPad: My Two Cents
Categories: Advances in technology, Mobile, Thought Leadership
I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my bedroom to my patio. I wonder, however, if I will bring it with me when I travel and already have my laptop in tow.
The first generation iPad is a revolutionary personal media device. Individuals like me who consume media such as magazines, newspapers, videos, games, and books, can do so in digital form wherever they want, whenever they want with the iPad. The first version iPads, however, are basically receiving devices and not necessarily creation devices like our laptops—at least for now.
Because the iPad is now a receiving device, count on the creation of an entire Internet-based or e-based advertising platform around it. This will usher in a new era of services offered by digital marketing companies, ad agencies, brand managers, and more, and you will actually witness a new advertising model evolving very quickly—not unlike the advertising paradigm that evolved on laptops with the first generation of Internet publishing.
Once there is some maturation of the content distribution process, you will see ad messages on the pages of your iPad. There will also be advergaming, advertising as you download and read books, advertising as you peruse photos, advertising on your videos, and many other business applications and models in the advertising space.
The next generation or subsequent versions of the iPad may be more of a creation device when Apple builds out or improves the keyboard, increases the iPad’s computing capabilities, and the unit’s software becomes more powerful. The question will then become whether I should bring my iPad OR my laptop.
I am inclined to wait until these changes happen before purchasing my iPad, but I will keep a close eye on how this remarkable technology and its applications develop.
April 9th, 2010 on 5:02 am
I’m a sucker for all things Apple. I can’t wait to get my hands on an iPad. However, I hope they don’t disappoint me as they did with the iPhone. Firstly they did a deal with Orange (in the UK) so you could only get it on a network that is useless where I live. Secondly you have to dial-up or be connected to WiFi for your Internet connection – useless for me as I use Google Talk and Yahoo Messenger all the time. When I’m buzzed, I need to be buzzed in real time, not just when I connect. So it’s Blackberry for me until they sort that one out.
April 9th, 2010 on 8:25 am
Take the iPad with you on a meeting and see the decision makers eyes widen:
“Wow – these guys are ahead of the tech curve, they must know what they’re doing”
Combine that with R2I’s reputation.. sold.
April 13th, 2010 on 4:19 pm
Hi Matt, I plan on purchasing one as well but will likely wait a few months. 2 key things about the ipad that did surprise me:
1. No Webcam – With Skype and other services as prevalent as they are I would tink the ipad would haveone, it would make it an ideal platform for video conferencing on the go.
2. No USB Ports – huh!?!? How are we to easily get photos from the camera onto the ipad?
Regardless I am sure the interface is great and plan on getting one eventually.
April 16th, 2010 on 7:54 am
I enjoy visiting daily to see your thoughts. I have your blog bookmarked on my favorite read list!
April 23rd, 2010 on 8:47 am
Yay ipad!
May 4th, 2010 on 7:07 am
The iPad has a high-quality and it is useful but too expensive. Similar products are cheaper and have more or less the same functionality. But the iPad is a product of apple which is a little bit better and so I think it’s for every fan a must have product.
May 16th, 2010 on 5:11 am
Very informative website. I was thinking about purchasing an iPad and now i definitely will!
May 23rd, 2010 on 10:58 am
I really like this article, going to check the rest of your site for a moment. Thnx for sharing…
June 9th, 2010 on 2:11 pm
Let me at it! I want one now! Apple Computers are so innovative I know it will be stunning.
June 29th, 2010 on 4:50 pm
My wife bought one (she is a closet geek)and she lets me use it. Very useful for reading the morning news at the breakfast table. I like USAToday ipad version.
June 29th, 2010 on 10:05 pm
my question is how this integrates into work, if at all. I would love to see if some of our sales teams can use this to for their presentations. thoughts?
July 8th, 2010 on 12:17 am
Interesting perspective Matt. I have been getting more and more intrigued about the iPad. The most attractive feature sets for me are the periodicals, magazines, news sources, and book reader. From a business development perspective, being able to get my hands on actionable intelligence from many different sources from such a relatively small (compared to most laptops) device is attractive. Most cell or smart phones don’t seem to cut it in this area for me. From a “leisure” perspective; any games, videos, etc. will most likely get utilized heavily by my wife. At least our ROI will more easily be justified this way!
As far as those willing to part ways with their laptops, only time will tell. Give it 2 years…then we can start drawing some intelligent decisions.
-Doug
July 21st, 2010 on 1:28 pm
“Because the iPad is now a receiving device, count on the creation of an entire Internet-based or e-based advertising platform around it.” Well, you’re right on target Matt. Check out this recent article I stumbled across: http://blog.hubspot.com/blog/tabid/6307/bid/6254/The-Next-Big-Thing-for-Marketers-Social-Magazines.aspx
March 4th, 2011 on 2:22 pm
The one feature I detest in regards to the ipad is the fact that you cannot see flash content. That is I beleive the tabs with Android working system are a good substitute… even when the Android working system drains your battery like crazy.
March 29th, 2011 on 8:23 am
wonderfull articles..very interesting. Your writing is very compelling. keep writing. but it would be better if you use video to create something more interesting.
August 5th, 2011 on 10:52 pm
iPad has now many features it has now have two cameras for FaceTime and HD video recording. The dual-core A5 chip. The same 10-hour battery life. All in a thinner, lighter design. Now iPad is even more amazing. And even less like anything else.
October 1st, 2011 on 8:26 am
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