Aug.24, 2011 by Chris Chodnicki
Text Message Campaigns: Questions to Consider
Categories: Advances in technology, Mobile, Thought Leadership
Tatango just released an interesting infographic highlighting by age and gender the success of a text message campaign to get consumers to opt in. The results are interesting and also make you want to drill down deeper and answer these questions: What types of campaigns did people opt in? Were they for product discounts for instance? Were the campaigns targeted to the age and gender specific? Like a lot of infographics this raises more questions to gain appropriate focus that marketers can use on future campaigns.
Check out the infographic and let us know what your thoughts are on this new information.
Tags: Chris Chodnicki, Mobile, sms, text messaging, thought leadership
August 30th, 2011 on 12:47 pm
Thanks you guys for the @Tatango love!
February 3rd, 2012 on 6:24 pm
Even though the price of a simple text is a little ridiculous if you think about it, many people find texting a necessity therefore they will pay whatever it takes to get that constant ability to keep socially connected. iMessage will gain the iphone more customers simply because we as a socially connected community want easier ways in order to stay connected, and to do this in the cheapest possible manner.