Targeting and Accountability – This Week’s Hot Topics

To celebrate Spring, we’re letting a few of our execs out of the office to plant some seeds of conversation on the topic of targeted media and marketing accountability this week at conferences in New York and Los Angeles.

Digital Hollywood Spring 2011

Our Chief Innovation Officer, Holly Brown, is basking in the glow of Tinseltown at Digital Hollywood, and joining execs from Visible, Adobe/Omniture, Compete and Comscore to discuss Metrics and Analytics around Video, Social Media, Broadband and Mobile. Later in the week, Holly also will be contributing to a panel on “Social Media, Brands and Target Markets, Capturing Users In Communities, Content, Conversation, and Commerce.”

Also this week, Matt Goddard, r2i’s CEO, will be speaking at Digiday Target in New York. If you are on the east coast, you won’t want to miss Matt’s presentation on “Targeting Communities Of Interest.”

These events come on the heels of our highly successful event in Seattle, The Dbar, where we hosted a conversation on the “Networked Consumer, How Content and Community Drive Commerce.” (Stayed tuned for the video of the evening, which we’ll be posting shortly.) It’s clear the topic is a hot one for marketers and business owners across paid and earned media, different industries and from coast to coast. We’re delighted to be a catalyst for conversation in these communities.

Holly Brown, Chief Innovation Officer, R2integrated

You can join the conversation online by voicing your thoughts in our short survey on content marketing. Click here to take the r2i survey