Tag: thought leadership
Dec.20, 2011 by Chris Chodnicki
R2i & Carnegie Mellon Collaborate on Social Analytics Through Capstone & Recruiting
The cornerstone of a successful company is its employees, and r2i is no exception; without ours we’d be sitting on the sidelines. As a leading internet marketing and technology company, we’re always looking for the right individuals to help drive our company vision…
Read More »Tags: Education, Internet Marketing, social media, thought leadership
Categories: Education, Innovation, Internet Marketing, Social, Thought Leadership
Oct.12, 2011 by Matt Goddard
Who?
I never met Steve Jobs. In fact, I am not even sure I knew much about him. But when I learned of his death, I felt an instant sense of remorse. I felt an instant sense of regret. I even felt an instant sense of anger as some tears welled up in my eyes. Why [...]
Read More »Tags: Apple, Blogs, Matt Goddard, Steve Jobs, thought leadership
Categories: Current Events, Thought Leadership
Sep.30, 2011 by skollar
Redefining Influence
R2integrated (r2i) recently had the pleasure of joining other marketing innovators and strategists at the Inbound Marketing Summit (IMS) in Boston, MA. Among the participants at IMS included leaders from HubSpot, Constant Contact, Eloqua, Ektron, and PR Newswire. The conference also brought together some of the industry’s most well-known thought leaders like Guy Kawasaki and Chris Brogan.
R2i [...]
Tags: andy maddocks, Digital Marketing, social media, thought leadership
Categories: Internet Marketing, Social, Thought Leadership
Aug.24, 2011 by Chris Chodnicki
Text Message Campaigns: Questions to Consider
Tatango just released an interesting infographic highlighting by age and gender the success of a text message campaign to get consumers to opt in. The results are interesting and also make you want to drill down deeper and answer these questions: What types of campaigns did people opt in? Were they for product discounts for [...]
Read More »Tags: Chris Chodnicki, Mobile, sms, text messaging, thought leadership
Categories: Advances in technology, Mobile, Thought Leadership
Jun.17, 2009 by Matt Goddard
Social Marketing Framework (Part 4 of 5)
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word of mouth is very powerful because it typically comes from a credible source. Credibility shrinks the sales cycle.
Read More »Tags: InfoGroup, Matt Goddard, message distribution, series, social engineering, social marketing framework, social media, social networking, thought leadership, Twitter
Categories: Uncategorized
May.28, 2009 by Matt Goddard
Social Marketing Framework (Part 3 of 5)
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to…
Read More »Tags: Community, Matt Goddard, series, Social, social bridge, social marketing, Social Marketing campaign, social marketing framework, social media, social networking, socially powered, thought leadership, value proposition
Categories: Business Development, Social, Thought Leadership
Apr.21, 2009 by PageSands
Social Media- CSO Breakfast Club
On Thursday, I took the train up from Baltimore to speak at the Philadelphia chapter of the CSO Breakfast Club. I was given the opportunity to get in front of 40 + chief security officers and guide them through my Social Networking vs. Social Media presentation I have been giving lately.
Read More »Tags: IT, Leadership perspctive, management, Page Sands, R2i, ROI, Security, Social, social marketing, social marketing framework, social media, social networking, Starbucks, thought leadership
Categories: Advances in technology, Internet Marketing, R2integrated News, Social, Thought Leadership
Mar.04, 2009 by Matt Goddard
Social Marketing Framework – Part 1 of 5
There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).
Our social marketing framework [...]
Tags: Matt Goddard, series, social marketing, social marketing framework, social media, social networking, thought leadership
Categories: Social
