Aug.14, 2009 by EricJones
In a recent meeting with the CFO of one of my clients he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more money?
Read More »Tags: adding value, click thru rates, conversions rates, cost per lead, Eric Jones, increase sales, lead conversions, Marketing, page views, social media, social networking, source statistics, statistic growth, unique visitors
Categories: Uncategorized
Mar.18, 2009 by Chris Chodnicki
R2i recently empowered a dental organization to reach its membership goals through shrewd use of the Internet. The 20,000+member California Dental Association (CDA) offers clinical education, advocacy, and support services for dentists and their practices in California and 12 additional states. CDA came to R2i with several challenging goals: jump-starting its static growth, provide a resource of clinical, business and advocacy information for dental practices, developing a stronger personal relationship with members, and react more adeptly to changing dynamics in the industry.
Read More »Tags: CDA, CDA Compass, dental practices, knowledge portal, personalization, R2i, social collaboration, statistic growth
Categories: Internet Marketing, Uncategorized