Tag: social media
Dec.01, 2011 by Natasha Jarmick
What You Need to Know About Facebook Business Pages
With the recent Facebook changes that took place to personal pages, many Facebook users are already using the new timeline, ticker and social graph features. The changes will clearly impact the personal Facebook user – however, how will they impact businesses who are using Facebook as a marketing tool?
Read More »Tags: Coca~Cola, Facebook, Nordstrom, social media, Spotify
Categories: Advances in technology, Design, Facebook, Social, Thought Leadership
Sep.30, 2011 by skollar
Redefining Influence
R2integrated (r2i) recently had the pleasure of joining other marketing innovators and strategists at the Inbound Marketing Summit (IMS) in Boston, MA. Among the participants at IMS included leaders from HubSpot, Constant Contact, Eloqua, Ektron, and PR Newswire. The conference also brought together some of the industry’s most well-known thought leaders like Guy Kawasaki and Chris Brogan.
R2i [...]
Tags: andy maddocks, Digital Marketing, social media, thought leadership
Categories: Internet Marketing, Social, Thought Leadership
Sep.30, 2011 by Natasha Jarmick
What New Facebook Changes Mean For You
Facebook recently announced some major changes at the F8 Developers Conference. The main changes/additions to Facebook are the Timeline, Ticker (already live), New App Categories and the Social Graph updates. But what does it mean for you as a user and as a marketer?
The phrase that captures the new Facebook is “Self-Expression.” Below are details about the [...]
Tags: Digital Marketing, Facebook, social media
Categories: Advances in technology, Current Events, Social
Jul.27, 2011 by Tim Cooke
What Influences You More – The Post or The Comments?
I am a firm supporter of the ideals of government of, by and for the people, but as we dive deeper and deeper into the democratization of the web, the potential threats of giving your audience a soapbox must be carefully considered and balanced against the intended outcome of publishing your content.
Read More »Tags: conversational marketing, influence, social media
Categories: Social
Jul.25, 2011 by Nick Christy
Google Plus: A week later
After years of use I had to question if I really cared that my 5th Grade Teachers Mother is excited about a new episode of Dancing with the Stars. I’ve since cleaned up my friends list a bit, but it’s still pretty liberal. I find myself doing the same thing on G+. When someone adds me to a circle, my immediate reaction is to find a circle where they fit. If I don’t really talk to them ever they have been ending up in my Acquaintances circle.
Read More »Tags: Facebook, G+, Google, Google Plus, social media
Categories: Advances in technology, Social
Jun.10, 2011 by Aaron Clark
CM Summit: Will.i.am on Marketing As Art and the Power of Brand
Speaking this week at the Conversational Marketing Summit in New York City, Will.i.am, the lead singer of the Black Eyed Peas, talked about the reason he embraces marketing as a musician. And, it may not be why you’d think.
R2i was a proud sponsor of the Conversational Marketing Summit. You can also follow the [...]
Read More »Tags: Battelle, CM Summit, Conversational Marketing Summit, Federated Media, Matt Goddard, social media, Will.i.am
Categories: Internet Marketing, Mobile, Social, Thought Leadership
May.08, 2011 by Aaron Clark
The Digital Hollywood Panel on Brand Engagement [Video]
On the final day of Digital Hollywood, our Chief Innovation Officer, Holly Brown joins a new group of panelists from StumbleUpon and MingleMedia TV to discuss audience development and measuring brand engagement within communities of interest.
Read More »Tags: brand engagement, Communities of Interest, Digital Hollywood, Digital Marketing, Internet Marketing, marketing metrics, social media
Categories: Internet Marketing, Social, Thought Leadership
May.05, 2011 by Aaron Clark
The Digital Hollywood Panel on Advertising Accountability [Video]
Our Chief Innovation Officer, Holly Brown, joined execs from Compete, Adobe/Omniture, and Visible Technologies to discuss metrics and analytics, and the measurements brands should track across social, mobile, online video and broadcast.
Read More »Tags: Digital Marketing, Metrics, ROI, social media
Categories: Internet Marketing, Social, Thought Leadership
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Apr.23, 2011 by Aaron Clark
Matt Goddard, r2i CEO, On Measuring Web Engagement
In a post on CMSWire, R2integrated’s CEO, Matt Goddard, discusses the challenges with measuring web engagement and gives his perspective on the best way to achieve the outcomes a brand desires from the social web.
Below is an excerpt from the post:
Communities are the Key
Communities of Interest (COI) are Goddard’s response to how to best [...]
Tags: Brand Marketing, ROI, social media
Categories: Content Management, Internet Marketing, Social
Apr.12, 2011 by Aaron Clark
The Dbar launches!
The story’s out, and the invite went up for the inaugural Dbar event.
We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence their [...]
Tags: Dbar, digital strategy, Marketing, social media
Categories: Content Management, Internet Marketing, Mobile, Social, Thought Leadership
