Tag: series
Aug.27, 2009 by Matt Goddard
Social Marketing Framework (Part 5 of 5)
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
Read More »Tags: focus group model, Google, market research, Marketing, Matt Goddard, series, social marketing framework, social media, Social Media Marketing Framework
Categories: Uncategorized
Jun.17, 2009 by Matt Goddard
Social Marketing Framework (Part 4 of 5)
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word of mouth is very powerful because it typically comes from a credible source. Credibility shrinks the sales cycle.
Read More »Tags: InfoGroup, Matt Goddard, message distribution, series, social engineering, social marketing framework, social media, social networking, thought leadership, Twitter
Categories: Uncategorized
May.28, 2009 by Matt Goddard
Social Marketing Framework (Part 3 of 5)
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to…
Read More »Tags: Community, Matt Goddard, series, Social, social bridge, social marketing, Social Marketing campaign, social marketing framework, social media, social networking, socially powered, thought leadership, value proposition
Categories: Business Development, Social, Thought Leadership
Apr.09, 2009 by Matt Goddard
Social Marketing Framework (Part 2 of 5)
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
Read More »Tags: Boxtone, Matt Goddard, series, social marketing framework, social media
Categories: Advances in technology, Business Development
Apr.03, 2009 by BrookeWarner
If Newspapers are SO Over, What is the Fall Out? (Part 2 of 2)
I agree with Thomas Jefferson when he said: “The basis of our government being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers and newspapers without a government, I should not hesitate a moment to choose the latter. But I should mean that every man should receive those papers, and be capable of reading them.”
Read More »Tags: blogosphere, Blogs, Brooke Warner, journalism, media, Newspapers, San Francisco Chronicle, series, Web
Categories: Current Events
Mar.26, 2009 by BrookeWarner
The Day of the Newspaper is Over (Part 1 of 2)
If you are judging by Chinese standards, the newspaper industry is now clearly under the old curse, “May you live in interesting times.” At no other point in modern history have the storied institutions been so in flux; their future so uncertain. The recent move of the Seattle-Post Intelligencer to an online only status and the closing of the Rocky Mountain News (as well as several others less well publicized) is not only a milestone for the industry, but is also a harbinger of things to come.
Read More »Tags: Brooke Warner, Newspapers, Rocky Mountain News, SeatlePI, series
Categories: Current Events
Mar.04, 2009 by Matt Goddard
Social Marketing Framework – Part 1 of 5
There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).
Our social marketing framework [...]
Tags: Matt Goddard, series, social marketing, social marketing framework, social media, social networking, thought leadership
Categories: Social
