Nov.13, 2012 by Samantha DeVita
While this all may seem logical, there is a delicate balance between quality of content and the quality- especially through the lens of local and B2B content marketing. Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down to answer some questions about Google, B2B marketers, and the future of search.
Read More »Tags: content marketing, How To: SEO, SEO Strategy
Categories: Search Engine Optimization
Jul.24, 2012 by Jennifer Wong
When optimizing your website, internal linking is the often most overlooked and undervalued tactic…
Read More »Tags: content marketing, Landing Pages, Link Building, SEO Strategy
Categories: Search Engine Optimization
Jul.05, 2012 by Drew Mahoney
A company’s reputation can affect how their consumers interact with them. Including the potential to affect purchase decisions and even influence the growth or decline of a business.
Read More »Tags: Branding, Integrated Scorecard, SEO Strategy
Categories: Digital Marketing
Jun.27, 2012 by Samantha DeVita
Google provides startups tips and suggestions for how to master SEO in less than ten minutes.
Read More »Tags: content marketing, How To: SEO, SEO Strategy
Categories: Search Engine Optimization
May.31, 2012 by Samantha DeVita
We often get a lot of questions on how Google looks at your site, what ranking signals should you or should you not focus/worry about. So, here’s a quick and dirty list to help get you started.
Read More »Tags: content marketing, How To: SEO, SEO Strategy
Categories: Search Engine Optimization
Mar.08, 2012 by Becky Depew
The r2i Search Team has received a few questions in the past few weeks regarding image sitemaps, so we wanted to give everyone a brief summary of another on-page task you can accomplish to help with your organic rankings.
Read More »Tags: How To: SEO, SEO Strategy
Categories: Search Engine Optimization
Nov.07, 2011 by LoriUlloa
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for?
Read More »Tags: Mobile Website, SEM Strategy, SEO Strategy
Categories: Mobile Marketing
Sep.28, 2011 by Debbie White
It’s that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors. If you aren’t tracking mobile [...]
Read More »Tags: Mobile Behavior, Mobile Insight, SEO Strategy
Categories: Mobile Marketing
Aug.26, 2011 by Arden Kaley
There are literally thousands of blog posts that talk about best practices in Google Analytics. This is not that blog post. This is about the best use of Google Analytics. Depending on what type of site you have, you can use Google Analytics for a variety of reasons. For most of the clients at R2integrated [...]
Read More »Tags: google analytics, How To: SEM, SEO Strategy
Categories: Search engine marketing
Jul.29, 2010 by LoriUlloa
If you don’t know what WYSIWYG or “meta tags” are, but you want to improve your site’s search results, this post is for you. For the full guide with complete details, please view the PDF. Marketers are generally tasked with writing Web text. Additionally, increasing Web traffic and inbound leads are common marketing goals. However, [...]
Read More »Tags: How To: SEO, Industry Insight, SEO Strategy
Categories: Search Engine Optimization