Apr.30, 2013 by LindsayMoore-AshleyFortney
Today there is an ongoing debate over the value of display advertising as savvy marketers question click-through-rates and whether consumers are even paying attention to the clutter created by online display ads. Banner ads have never gone away, but are continually becoming more personalized and sophisticated as rich media features enhance the user experience rather than interrupt it.
Read More »Tags: engagement, mobile advertising, ROI, Search Advertising
Categories: Search engine marketing
Jul.20, 2012 by Drew Mahoney
So how important is personalization when it comes to web experience? What about the return on investment (ROI)?
Read More »Tags: Branding, content marketing, Relationship Marketing, ROI
Categories: Digital Marketing
Jul.13, 2012 by Drew Mahoney
A question that often comes to mind is how do marketers determine social media return on investment?
Read More »Tags: Industry Insight, ROI, Social Thought Leadership
Categories: Social Media Marketing
May.05, 2011 by Aaron Clark
Our Chief Innovation Officer, Holly Brown, joined execs from Compete, Adobe/Omniture, and Visible Technologies to discuss metrics and analytics, and the measurements brands should track across social, mobile, online video and broadcast.
Read More »Tags: Content Strategy, ROI
Categories: Digital Marketing
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Apr.23, 2011 by Aaron Clark
In a post on CMSWire, R2integrated’s CEO, Matt Goddard, discusses the challenges with measuring web engagement and gives his perspective on the best way to achieve the outcomes a brand desires from the social web. Below is an excerpt from the post: Communities are the Key Communities of Interest (COI) are Goddard’s response to how [...]
Read More »Tags: Branding, Content Strategy, Integrated Scorecard, ROI
Categories: Thought Leadership
Aug.14, 2009 by EricJones
In a recent meeting with the CFO of one of my clients he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more money?
Read More »Tags: Business Development, Industry Insight, ROI, Sales Strategy
Categories: Thought Leadership
Apr.21, 2009 by PageSands
On Thursday, I took the train up from Baltimore to speak at the Philadelphia chapter of the CSO Breakfast Club. I was given the opportunity to get in front of 40 + chief security officers and guide them through my Social Networking vs. Social Media presentation I have been giving lately.
Read More »Tags: Industry Trends, ROI, Social Thought Leadership
Categories: Social Media Marketing