Tag: ROI
May.05, 2011 by Leslie Grandy
The Digital Hollywood Panel on Advertising Accountability [Video]
Our Chief Innovation Officer, Holly Brown, joined execs from Compete, Adobe/Omniture, and Visible Technologies to discuss metrics and analytics, and the measurements brands should track across social, mobile, online video and broadcast.
Read More »Tags: Digital Marketing, Metrics, ROI, social media
Categories: Internet Marketing, Social, Thought Leadership
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Apr.23, 2011 by Leslie Grandy
Matt Goddard, r2i CEO, On Measuring Web Engagement
In a post on CMSWire, R2integrated’s CEO, Matt Goddard, discusses the challenges with measuring web engagement and gives his perspective on the best way to achieve the outcomes a brand desires from the social web.
Below is an excerpt from the post:
Communities are the Key
Communities of Interest (COI) are Goddard’s response to how to best [...]
Tags: Brand Marketing, ROI, social media
Categories: Content Management, Internet Marketing, Social
Apr.21, 2009 by PageSands
Social Media- CSO Breakfast Club
On Thursday, I took the train up from Baltimore to speak at the Philadelphia chapter of the CSO Breakfast Club. I was given the opportunity to get in front of 40 + chief security officers and guide them through my Social Networking vs. Social Media presentation I have been giving lately.
Read More »Tags: IT, Leadership perspctive, management, Page Sands, R2i, ROI, Security, Social, social marketing, social marketing framework, social media, social networking, Starbucks, thought leadership
Categories: Advances in technology, Internet Marketing, R2integrated News, Social, Thought Leadership
