Tag: Publicity Campaigns
Apr.23, 2009 by LoriUlloa
Publicity Campaigns and Your Business Goals: Lessons learned from Joe Satriani vs. Coldplay.
You have an idea that will get your business or persona a lot of attention online either as a direct result or by-product. You’ve cooked up a contest, promotion or publicity stunt that will incite the desired result of increased website traffic. But is that really the desired result? Although a good scheme may get you a spike in website traffic, will it get you more sales, contracts or donations? Will this new found fame be sustainable or short lived? When the traffic gets to your website, what would you like for the users to do?
Read More »Tags: Business Goals, Coldplay, copyright infringement, Joe Satriani, lori ulloa, Publicity Campaigns, sustainability, website traffic
Categories: Business Development, Content Management, Current Events, Search Engine Optimization
