Tag: Mobile
Dec.20, 2011 by Chris Chodnicki
2012: The Year HTML5 Gains the Upper Hand on Native Mobile Apps?
Will 2012 be the year HTML5 gains the upper hand on B2C/B2B native mobile apps? HTML5 has begun transforming the existing relatively short life of native mobile development paradigm of the desktop, mobile web and app marketplace. HTML5 promises to deliver universal access, and make the creation of portable, scalable applications for browsers, and mobile devices a reality with increased time to market and true lower Total-Cost-of-Ownership (TCO).
Read More »Tags: HTML5, Mobile, Mobile Apps
Categories: Advances in technology, HMTL5, Innovation, Mobile, Rich Internet Application, Thought Leadership
Nov.07, 2011 by LoriUlloa
Mobile Marketing, SEO & Visibility: Why You Should Care
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for?
Read More »Tags: Ask an Expert, Black & Decker, eMarketer, In Touch Ministries, Mobile, Mobile Marketing, Mobile Web, RoseNYC, Search engine marketing, Search engine optimization, SEO services
Categories: Internet Marketing, Mobile, Search Engine Optimization, Thought Leadership
Sep.28, 2011 by Debbie White
Mobile eCommerce: What You Need to Know This Holiday Season
It’s that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors.
If you aren’t tracking mobile visitors [...]
Tags: Digital Marketing, Mobile, SEO
Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized
Sep.21, 2011 by Chris Chodnicki
How People Are Really Using Smartphones
Last month I wrote about an infographic that Tatango released about mobile text message campaigns. The focus of that infographic was on who opts into text message campaigns (with very interesting results). However, I did bring up some additional questions to consider with analyzing text message campaigns (types of campaigns, targeted towards specific age/gender, etc.).
As [...]
Tags: Chris Chodnicki, Mobile, text messaging
Categories: Advances in technology, Internet Marketing, Mobile
Aug.24, 2011 by Chris Chodnicki
Text Message Campaigns: Questions to Consider
Tatango just released an interesting infographic highlighting by age and gender the success of a text message campaign to get consumers to opt in. The results are interesting and also make you want to drill down deeper and answer these questions: What types of campaigns did people opt in? Were they for product discounts for [...]
Read More »Tags: Chris Chodnicki, Mobile, sms, text messaging, thought leadership
Categories: Advances in technology, Mobile, Thought Leadership
Jun.15, 2011 by Samantha DeVita
Mobile Food For Thought
Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver [...]
Categories: Advances in technology, Mobile, Social
Mar.22, 2011 by Leslie Grandy
We’re Growing As Two New Execs Join the R2i Team
We’re excited to announce that our team has recently expanded! After settling into our new home in the Pacific Northwest, we are ready to colonize New England.
Andy Maddocks has joined r2i as President of its newly launched Boston office. Andy comes to us after providing over five years of marketing and technology leadership at [...]
Tags: Marketing, Mobile, R2i SMASH, web marketing
Categories: Business Development, Content Management, Internet Marketing, Mobile
May.04, 2010 by Chris Chodnicki
Mobile: WAP vs. Native Application Development Matrix
There are development platform options to consider when building a mobile application. Here is a comparison of WAP vs. Native platform solutions. This includes areas to consider not only upon initial deployment but post launch.
WAP vs. Native Application Decision Matrix
Read More »Tags: Chris Chodnicki, Mobile, Native Platform, WAP
Categories: Advances in technology, Business Development, Mobile, Thought Leadership
Apr.08, 2010 by Matt Goddard
The iPad: My Two Cents
I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my [...]
Read More »Categories: Advances in technology, Mobile, Thought Leadership
Jul.27, 2009 by Chris Chodnicki
Desktop and Browser Wars – Google Chrome O/S
The two titans of the desktop and browser world, Microsoft and Google, have escalated their epic battle by introducing products into each other’s strongest-held territories. Microsoft recently released Bing, its new search technology, aimed directly at Google’s core (tune into my next blog, where I’ll discuss this in detail). Google struck back by hitting Microsoft’s monopoly, the desktop, with a version of the Chrome Browser as a streamlined, no-frills operating system. These giants have been attacking each other’s market share, technologies, business models, and license access for years, but never has the competition been this volatile.
Read More »Tags: Chris Chodnicki, Chrome, Google, Microsoft, Mobile
Categories: Advances in technology, Business Development, Current Events, Open Source, Thought Leadership, Web Browsers
