Tag: Marketing
Apr.12, 2011 by Leslie Grandy
The Dbar launches!
The story’s out, and the invite went up for the inaugural Dbar event.
We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence their [...]
Tags: Dbar, digital strategy, Marketing, social media
Categories: Content Management, Internet Marketing, Mobile, Social, Thought Leadership
Mar.22, 2011 by Leslie Grandy
We’re Growing As Two New Execs Join the R2i Team
We’re excited to announce that our team has recently expanded! After settling into our new home in the Pacific Northwest, we are ready to colonize New England.
Andy Maddocks has joined r2i as President of its newly launched Boston office. Andy comes to us after providing over five years of marketing and technology leadership at [...]
Tags: Marketing, Mobile, R2i SMASH, web marketing
Categories: Business Development, Content Management, Internet Marketing, Mobile
Feb.18, 2010 by Matt Goddard
As Brands Become Publishers: Steps for Successful Transition
Before the advent of the Internet, the publisher-brand dichotomy was both distinct and complementary. Publishers catered to and created communities of interest, delivering content and facilitating dialogue with its members.
Brands depended on a publisher’s ability to reach those communities and paid to have their content delivered to those groups. The role of the brand was [...]
Tags: Marketing, Matt Goddard, social marketing framework
Categories: Content Management
Aug.27, 2009 by Matt Goddard
Social Marketing Framework (Part 5 of 5)
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
Read More »Tags: focus group model, Google, market research, Marketing, Matt Goddard, series, social marketing framework, social media, Social Media Marketing Framework
Categories: Uncategorized
Aug.14, 2009 by EricJones
The CFO is the new BFF of the Marketing Department!
In a recent meeting with the CFO of one of my clients he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more money?
Read More »Tags: adding value, click thru rates, conversions rates, cost per lead, Eric Jones, increase sales, lead conversions, Marketing, page views, social media, social networking, source statistics, statistic growth, unique visitors
Categories: Uncategorized
Jun.03, 2009 by Lindsey Hill
Technology & Marketing Tango
Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.
Read More »Tags: co-mingling, fun stuff, IT, Lindsey Hill, Marketing, programmers, technology
Categories: Internet Marketing, Project Management, Uncategorized
