Tag: InfoGroup
Jun.17, 2009 by Matt Goddard
Social Marketing Framework (Part 4 of 5)
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word of mouth is very powerful because it typically comes from a credible source. Credibility shrinks the sales cycle.
Read More »Tags: InfoGroup, Matt Goddard, message distribution, series, social engineering, social marketing framework, social media, social networking, thought leadership, Twitter
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