Tag: increase sales

Aug.14, 2009 by EricJones

The CFO is the new BFF of the Marketing Department!

In a recent meeting with the CFO of one of my clients he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more money?

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Categories: Uncategorized

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Jan.20, 2009 by LoriUlloa

How to Convert Your Potential Customers and Keep Them Coming Back

Often, businesses ask the question, “Why is my website not as popular as my competitors’ and why are my potential customers not converting?”
After pondering that question, you should ask yourself:
1. Does my website effectively lead potential customers to an easily identified place to convert/purchase/take action?
2. Does my website provide anything of value to my potential [...]

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Categories: Conversion Optimization

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