Apr.22, 2013 by admin
Understanding how social media impacts search marketing is critical for marketers who are publishing content to engage their target audience.
Read More »Tags: content marketing, Google, Search & Social, Search engine marketing, SEO, Social
Categories: Search engine marketing
Sep.07, 2012 by Drew Mahoney
There is no denying that there has been an ongoing battle between Facebook and Google+ on which platform is better. With online presence for over a year now, Google has taken a different approach…
Read More »Tags: Facebook Marketing, Google, Industry Trends, Social Thought Leadership
Categories: Social Media Marketing
Jul.12, 2012 by Samantha DeVita
G+ is a social search and content discovery engine – not a social network.
Read More »Tags: Google, Industry Insight
Categories: Social Media Marketing
Jul.03, 2012 by Drew Mahoney
Google+ has officially turned one-year-old…
Read More »Tags: Facebook Marketing, Google, Search & Social
Categories: Social Media Marketing
Jun.13, 2012 by Samantha DeVita
Google+ hit the social media scene about a year ago, and the same question is brought up: Could Google+ ever top Facebook?
Read More »Tags: Facebook Marketing, Google, Industry Trends, Social Thought Leadership
Categories: Social Media Marketing
Jun.12, 2012 by Samantha DeVita
“In this era of rapid technological change, kids are often tech savvy but judgment poor.” So, how do you protect your family when kids can easily overthrow default settings in place to protect them?
Read More »Tags: Google, Industry Insight, Social Thought Leadership
Categories: Social Media Marketing
May.23, 2012 by Samantha DeVita
Earlier this week Google Hangouts on Air was introduced. So, now when you setup a hangout, it gets broadcasted live on your Google+ stream or your YouTube channel. Why could this be important for your business? Read on.
Read More »Tags: Google, New Technology, YouTube
Categories: Social Media Marketing
Apr.16, 2012 by Samantha DeVita
I don’t keep my feelings about Google Plus to myself. It’s still uncharted territory and right now I’m exploring it as another social tool, but not an intuitive or top of list one. Several weeks ago I likened it to “hopping on a seesaw by yourself.” The feedback was not so surprising and split into two camps: those who do and those who don’t. I continue to fall in the middle – a sporadic, hesitant user, but one willing to learn…
Read More »Tags: Google, Industry Trends, Social Thought Leadership
Categories: Social Media Marketing
Mar.12, 2012 by Samantha DeVita
OK, Google…I am trying. So #WTH? Why This Hard? I don’t know about you, but I am finding it difficult to adopt and adapt to Google’s social platform. The main reason? To me, it’s still just another social tool and not yet an intuitive behavior. I’m not running to upload pictures of my recent afternoon with the girls, or post the location and a picture of the amazing burger I’m enjoying. With G+, I am still trying to figure out where my friends are, and apparently, I didn’t get the invite to the cool kids “hangout.”
Read More »Tags: Google, Industry Trends, Social Thought Leadership
Categories: Social Media Marketing
Jul.25, 2011 by Nick Christy
After years of use I had to question if I really cared that my 5th Grade Teachers Mother is excited about a new episode of Dancing with the Stars. I’ve since cleaned up my friends list a bit, but it’s still pretty liberal. I find myself doing the same thing on G+. When someone adds me to a circle, my immediate reaction is to find a circle where they fit. If I don’t really talk to them ever they have been ending up in my Acquaintances circle.
Read More »Tags: Facebook Marketing, Google, Social Thought Leadership
Categories: Social Media Marketing