Apr.02, 2013 by Arden Kaley
The standard Google Analytics tracking code does not allow you to track data from one website to the next within one account. Without using cross domain tracking, you’re only alternative is to create a Google account for each web property individually, which will raise several issues.
Read More »Tags: google analytics, reporting, tracking
Categories: Digital Marketing
Jan.17, 2013 by Arden Kaley
Google Analytics continues to polish their reporting. As experts in reporting and metrics driven digital marketing, it is our duty to educate our clients about these changes…
Read More »Tags: google analytics, Industry Trends
Categories: Digital Marketing
Nov.27, 2012 by Arden Kaley
Compliment your reporting with these newly released features to help bolster PPC Campaigns, and more analytics know-how to your reporting repertoire.
Read More »Tags: Analytics, Google Adwords, google analytics, SEM
Categories: Search engine marketing
Sep.28, 2012 by Debbie White
As a digital marketing agency, R2integrated often has clients ask us for advice when selecting their email service provider. Unfortunately, there is not one clear choice for everyone. But, there are some questions that everyone should answer before moving forward with the researching and contacting phase.
Read More »Tags: Email Marketing, google analytics, Relationship Marketing
Categories: Digital Marketing
Sep.27, 2012 by Debbie White
Google Analytics can be a very helpful (and free!) tool to track your website’s performance. However, the endless number of information and options can be overwhelming to someone who uses Google Analytics to view only the standard reports. Beyond the basics, you should be aware of some additional report features that can offer more in-depth insight into your website visitor. Taking the time to understand or set up these 5 Google Analytics features will help you better understand your target audience and their experience on your website, as well track how your website impacts their user behavior.
Read More »Tags: google analytics, Integrated Scorecard, SEM Strategy
Categories: Search engine marketing
Sep.20, 2012 by jbanday
At the explosive rate in which people are engaging in online social communities, the uptick in charitable giving for small and medium size businesses is no surprise. Non-profit organizations now, more than ever, have the opportunity to contend – from a marketing perspective – with the big guys. Social media has leveled the playing field, allowing for the broadcast of mission-focused content to eager and attainable audiences.
Read More »Tags: google analytics, Social Thought Leadership
Categories: Social Media Marketing
Sep.12, 2012 by Leigh George
Unless you’ve been unplugged over the last year, you’ve surely seen the explosion in visual content and visually-based social networks to share that content on. This explosion is called the Visual Web. The beauty of visual content is it’s inherently architected to be consumed and shared. But how do you use it effectively?
Read More »Tags: Branding, google analytics, Industry Insight, Visual Web
Categories: Digital Marketing
May.30, 2012 by Arden Kaley
Have you ever seen your site as a self-referral? This will help to explain why!
Read More »Tags: google analytics, How To: SEM
Categories: Search engine marketing
May.30, 2012 by Arden Kaley
Event tracking allows you to track a specific action on your website that isn’t captured by out-of-the-box Analytics tracking. This could include flash elements, clicks to external URLs, or file downloads. Without event tracking you will not be able to determine if visitors are completing these microconversions. Furthermore, they may be negatively affecting your statistics as leaving the site could be increasing your site’s bounce rate.
Read More »Tags: google analytics, How To: SEM
Categories: Search engine marketing
May.30, 2012 by Arden Kaley
The Visitors Flow report is Google Analytics attempt to better show you how people from various dimensions are navigating your site. The report is automatically set to show you movement based on the Country/Territory dimension, however you can change this to something that is probably more meaningful to you such as Source or Medium.
Read More »Tags: google analytics, How To: SEM
Categories: Search engine marketing