Jan.18, 2013 by Lynn Morton
Launched earlier this year, Hasbro is changing up the Monopoly tokens and using Facebook as a platform for customer engagement around this change.
Read More »Tags: Branding, Facebook, How To: Social
Categories: Social Media Marketing
Jan.10, 2013 by Claire Carton
The Qualcomm debacle at CES made me cringe. Though the keynote was immediately mocked through social media, it’s still not clear what Qualcomm was trying to accomplish or why they chose to execute this particular concept. But, it also kind of caught my attention, because it felt like they were trying to use a tool we leverage in web usability and marketing all the time: the persona […]
Read More »Tags: Branding, CES, Industry Insight, Mobile Insight, qualcomm
Categories: Thought Leadership
Oct.15, 2012 by Jeff Davis
Generations of Baltimoreans are familiar with local business-to-business firm Advance thanks to the company’s marketing innovations that began with its iconic TV commercials from the 1980s. The brand persona continues to this day in all of the company’s marketing outreach. Along the way they learned a number of sales and marketing lessons which Elkin shared with the SMEI audience…
Read More »Tags: Branding, Sales Strategy, SEM
Categories: Digital Marketing
Sep.17, 2012 by Cheryl Dickison
I recently had the opportunity to attend a screening of a documentary entitled, The Naked Brand. The beauty of this film is that the producers, Jeff Rosenblum and Jordan Berg, didn’t set out with a script or even a concrete idea of what the film would be about. Instead they set out simply just asking the question: “What’s Next in Marketing & Advertising?” Interview after interview exposed a common thread- successful brands are those that offer quality products at reasonable prices, a solid customer experience and are open and honest with consumers.
Read More »Tags: Branding, Industry Insight, Industry Trends
Categories: Digital Marketing
Sep.12, 2012 by Leigh George
Unless you’ve been unplugged over the last year, you’ve surely seen the explosion in visual content and visually-based social networks to share that content on. This explosion is called the Visual Web. The beauty of visual content is it’s inherently architected to be consumed and shared. But how do you use it effectively?
Read More »Tags: Branding, google analytics, Industry Insight, Visual Web
Categories: Digital Marketing
Aug.29, 2012 by Drew Mahoney
LinkedIn has adapted new changes that can directly affect your brand marketing implications. Here are 5 things to take advantage of on LinkedIn…
Read More »Tags: Branding, How To: Social, LinkedIn
Categories: Social Media Marketing
Aug.22, 2012 by Jeff Davis
“Your brand is what others say about you. It’s not your logo, graphics guidelines and standards, or other visual elements. It’s much deeper than that.” Beth Mealey, Vice President of Brand and Integrated Communications Management at investment management firm T. Rowe Price, shares insights on communicating a global brand…
Read More »Tags: Branding, Business Development, Industry Insight, Social Thought Leadership
Categories: Thought Leadership
Aug.06, 2012 by Drew Mahoney
The Instagram application has reinvented photo sharing. So, how can your business use Instagram? Use Instagram to its full potential. It’s a story-telling opportunity to let your customers know your business. Think of creative ways to…
Read More »Tags: Branding, Instagram, Marketing, Social Thought Leadership
Categories: Social Media Marketing
Jul.31, 2012 by Drew Mahoney
If you ever wanted to be the voice of your brand, we have some good news! Facebook has created a new feature for you to do just that.
Read More »Tags: Branding, Facebook Marketing
Categories: Digital Marketing
Jul.20, 2012 by Drew Mahoney
So how important is personalization when it comes to web experience? What about the return on investment (ROI)?
Read More »Tags: Branding, content marketing, Relationship Marketing, ROI
Categories: Digital Marketing