R2i SMASH: A Social Mash Up

R2i traveled to San Fran late in April to unveil the latest version of their social networking mash up technology, R2i Live, as the focal point of the Inbound Marketing Summit 2009 Conference. Assigned the aptly named moniker “Smash”, short for social mash up, R2i SMASH provides a robust and friendly environment which integrates the popular heavyweight social networking capabilities of Twitter, Flickr, text messaging, mobile video, Ustream, webcasting and multimedia messaging.

Extending on their open source frameworks, the R2i SMASH platform leverages a slick and easy to configure CMS backend, a modular what you see is what you get approach. The platform is easily configured for each service, allowing for direct streaming of text, image and video feeds in a readily malleable look and feel.

With R2i SMASH you can quickly setup anything from a simple page with grouped social streams, to a full event conferencing web property, complete with locations, sessions, abstracts and schedules to conduct a full social networking world’s fair online or shared and in person.

R2i SMASH has been used for simple websites used to act as the one-stop takeaway point for single day conferences, to multi-day extravaganzas. It can have a custom user interface for each event, or a set of shared layouts for quick setup for use in any setting.

•    Quick setup
•    Custom URLS
•    Popular social networking feeds
•    Twitter tweets by tags and phrases
•    Flickr pics by tag and author
•    SMS texts from custom email addresses
•    SMS pictures with automatic scaling
•    Video streams with web capture
•    Built in moderation capabilities
•    Quick export of all multimedia types for archiving
•    Adjustable and skinable layout

Custom dimension flexibility appropriate for any display requirements like:

• laptops/desktop
• conference booths
• TV and HDTV
• standard and widescreen projectors

R2i SMASH brings you the best features of social networking, in one centrally located package.

R2i SMASH has been used for GBTC’s TechNite 2008, OpenForce ‘08, Inbound Marketing Summit San Fran, and DPAC III. It will be appearing in upcoming events such as Inbound Marketing Summit Dallas and Boston, DigiDay Social, MD BIZ EXPO, and more.

For questions or to learn more, please contact Lindsey Hill @ lhill@r2integrated.com.