In a blog post and via email, the Pinterest team announced the following changes in their terms, effective April 6, 2012.
- Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.
- We updated our Acceptable Use Policy and we will not allow pins that explicitly encourage self-harm or self-abuse.
- We released simpler tools for anyone to report alleged copyright or trademark infringements.
- Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards.”
What is most intriguing is the line “Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.”
While at SXSW, President and CEO of stock photo agency, Getty Images, Jonathan Klein spoke about photo sharing on the Internet.
“We’re comfortable with people using our images to build traffic. The point in time when they have a business model, they have to have some sort of license.”
What does this mean? As soon as Pinterest starts running ads and making money on its own, agencies like Getty and other intellectual property owners have the right to ask for royalties. If they don’t, they would need to delete the pinboards.
Ben Silbermann also noted, a Pinterest API is in development as well, so more Pinterest-related applications should be on their way soon. With the API, developers will be able to build applications using or based-off of Pinterest.
We’re curious, do you plan to continue using your Pinterest boards as is, or will you start to create your own unique images to accompany your content?