So how important is personalization when it comes to web experience? What about the return on investment (ROI)? Econsultancy performs a Quarterly Digital Intelligence Briefing to analyze some of the most important trends affecting the marketing landscape. The fifth report in the series was published in June 2012 and looked at the extent to which organizations personalize the web experience and how they measure their impact of personalization.
June’s briefing reveals that 52% of digital marketers surveyed agreed that “the ability to personalize web content is fundamental to their online strategy.” The infographic below shows how companies are personalizing the web experience and how they measure ROI. Not to mention, it includes four great tips on how to perfectly personalize!
How does your company personalize your own web experience?