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Recent Authors

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  • R2integrated Welcomes Loyola University MD Sellinger Business School Graduate Alumni

    R2integrated Welcomes Loyola University MD Sellinger Business School Graduate Alumni. After a brief networking reception attendees were able to have a Q&A with r2i’s Matt Goddard.

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    admin | 03.14.13

    R2i News

  • Facebook Brand Strategy: Cover Photo Real Estate on the Rise

    For brands, social media marketing has become an invaluable channel to drive user engagement. But how do you simply capture attention and break through the social clutter? Marketers have been placing emphasis on timeline content, as they should, however a recent study shows that users are spending time on another, more prominent element of the brand page.

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    Abigayil Harrison | 03.04.13

    Brand Marketing, Facebook Marketing

  • Talk is Cheap: Using Social Media to Drive Action

    Social Media Week us underway, and this year r2i sent its best to host an interactive workshop on Tuesday, February 19th. Attendees were able to learn how to leverage social marketing agency to drive engagement, how to identify social platforms and the best ways to define and measure success.

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    Arden Kaley | 02.21.13

    Social Engagement, social marketing

  • R2i to Support Random Acts of Kindness Foundation

    In celebration of Random Acts of Kindness Week, r2i has tasked our national team members with performing random acts of kindness throughout our offices. For every Random Act of Kindness, r2i will make a contribution to the RAK foundation.

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    Adam Blake | 02.14.13

    Baltimore, R2i News

  • Native Advertising: Who Creates the Content?

    While there is some general consensus as to what ‘native advertising’ is and how it benefits a brand, the larger issue, or challenge rather, centers on who is best suited to create native ads.

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    Natalie Staines | 02.12.13

    content marketing, Content Strategy, Digital Marketing

  • DNN Data Model and DB Changes

    Here at r2i we work with DotNetNuke (DNN) Community, Professional and Enterprise Editions WCM versions building custom modules, integrating outside systems & data sources and performing regular upgrades for many clients’ sites. We find that every day we are referencing the data model. To help our technical engineers we have created the ERD data model [...]

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    Chris Chodnicki | 02.11.13

    CMS, Content Management System, DotNetNuke, Industry Insight

  • Native Advertising: Brand Storytelling Put into Context

    Advertising is about telling a story, connecting with an audience and of course, measuring results. With an overwhelming range of ways to reach a target audience online, content remains king.

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    Natalie Staines | 02.11.13

    content marketing, Content Strategy, Digital Marketing

  • Running a Facebook Contest? You’re Probably in Violation

    I’ve been doing social media marketing exclusively for a few years now, and I swear there isn’t a week that goes by where I don’t see some brand running a Facebook promotion that is in clear violation of the Facebook Promotion Guidelines.

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    Lynn Morton | 01.30.13

    Facebook, How To: Social, Industry Insight, Social Marketing campaign

  • Marketing Strategy 101: Marketing Bootcamp for Startups

    In this two-part workshop, attendees first demonstrated the approach to the marketing process, and were given action items to jump-start their marketing strategy. During the second half of the workshop, attendees were given the ability to build their own strategy with marketing professionals like Redman at their disposal for guidance.

    Read More »

    admin | 01.30.13

    brand management, Brand Marketing, marketing strategy

  • Should You Go Responsive? What You Need to Know About Responsive Web Design

    The idea of having your site adjust to any user’s screen size seems great, doesn’t it? From larger-screen monitors to smartphones, responsive web design can deliver an optimized website experience to your users regardless of device.

    Read More »

    Tracy Pogue | 01.29.13

    How To: Content Management, Industry Trends, Responsive Design

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