Apr.10, 2012 by Samantha DeVita

Infographic: Pinerly Provides Insights for Marketers Aiming for Better Results

Since the launch of the private beta Pinerly a little over a week ago, the company has tested and analyzed a few of their own campaigns- noting some interesting trends.Take a look at the below trends and accompanying infographic. Have you seen these same trends on your own boards?

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Categories: Pinterest, Social, Social Media Strategy

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Apr.06, 2012 by Matt Goddard

R2i, NASCAR & COPD Foundation Race for Awareness

For those of you who have never been to a NASCAR® race let me just say- you are missing out. And for those of you that have any interest in driving one of those powerful machines at 150 miles per hour, you need to put that on your short list too. Seriously, I have caught the NASCAR® bug in a big way.

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Categories: R2integrated News, Social

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Apr.06, 2012 by Leigh George

Love to Love You: Why Customers Should be at the Heart of Brands

I challenge you to take a cold hard look at the brand experience you are creating. Is your messaging all about you or are you appealing to your customers needs? At the end of the day, your customers are people who, as with any relationship, just want to be heard, acknowledged and recognized…

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Categories: Advances in technology, Brand Experience

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Apr.03, 2012 by Samantha DeVita

R2i CTO Chris Chodnicki Receives 2012 SmartCXO Award

On March 22, 2012, R2integrated (r2i) CTO, Chris Chodnicki was recognized by SmartCEO Magazine as a 2012 SmartCXO Award honoree in the category of CIO/CTO.

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Categories: Innovation, R2integrated News, Thought Leadership

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Apr.02, 2012 by pwilson

DrupalCon 2012: The Little CMS That Could, Grows Up

Last week Chris Chodnicki (r2i CTO) and I joined more than 3,100 developers, designers, and sales & marketing professionals at DrupalCon 2012 Denver. This massive turnout reflects the growing community surrounding one of the most successful open source content management systems. Just like when I attended DrupalCon 2011 Chicago, I was in awe of the passion from the attendees and the overall paradigm of open source, community-built software.

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Categories: Advances in technology, Content Management, Drupal, Open Source

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Mar.29, 2012 by LindsayMoore

Facebook Timeline for Brands – What You Need to Do Now

Unless you are living under a rock, you know businesses have until the end of March (tomorrow) to change over to the new Facebook Timeline. So, now what? R2integrated’s Digital Marketing Strategist, Lindsay Moore, has put together a comprehensive walk-through of all the upcoming Facebook Page changes, our expert strategy recommendations to get you started.

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Categories: Facebook, Social, Social Media Strategy

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Mar.26, 2012 by Samantha DeVita

Pinterest: Updated Terms of Service & Privacy Policy

Over the last few weeks, digital’s new little darling has taken a good-old fashion media beating in terms of, well…their terms of service and privacy policy. And like all good start-ups, they are feeling the growing pains of increased popularity. In a blog post and via email, the Pinterest team announced the following changes, effective April 6, 2012.

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Categories: Internet Marketing, Online Marketing, Pinterest, Social

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Mar.20, 2012 by EricJones

Personalization Everywhere. Everywhere? Everywhere.

Right now with social we’re at a critical tipping point in terms of user experience, engagement, and content development/publishing. The rules of engagement are changing faster than marketers can sometimes react. Brands need to recognize this and build strategies to be successful creating one-to-one engagements that maintain relevancy while at the same time reaching a scale that drives a return. So, where does this leave brands regarding personalized digital experiences?

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Categories: Facebook, Internet Marketing, Mobile, Online Marketing, Social, Thought Leadership

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Mar.20, 2012 by Samantha DeVita

The New iPad: Apple Up-leveled Tablets…Again.

“Resolutionary” is how Apple describes it, and after having spent a few days with it, I absolutely agree. It is just that. Although not far off from what you get on the current 4G iPhone in terms of overall features and benefits, the iPad is for lack of a better word…amazing and “resolutionary” enough to make countless numbers pre-order and stand in long lines to be one of the first.

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Categories: Advances in technology, Apple, iPad

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Mar.15, 2012 by Leigh George

What’s Sexier Than a Killer App? A Killer Customer Experience

Leigh George, R2i’s Director of Digital Strategy, shares her take on the hot topic at SXSW 2012. And guess what? It wasn’t a killer app, a new social network or a disruptive start-up. But it was something you should find just as sexy: your customers.

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Categories: Business Development, Thought Leadership

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