R2integrated Welcomes Loyola University MD Sellinger Business School Graduate Alumni. After a brief networking reception attendees were able to have a Q&A with r2i’s Matt Goddard.

For brands, social media marketing has become an invaluable channel to drive user engagement. But how do you simply capture attention and break through the social clutter? Marketers have been placing emphasis on timeline content, as they should, however a recent study shows that users are spending time on another, more prominent element of the brand page.

Social Media Week us underway, and this year r2i sent its best to host an interactive workshop on Tuesday, February 19th. Attendees were able to learn how to leverage social marketing agency to drive engagement, how to identify social platforms and the best ways to define and measure success.

In celebration of Random Acts of Kindness Week, r2i has tasked our national team members with performing random acts of kindness throughout our offices. For every Random Act of Kindness, r2i will make a contribution to the RAK foundation.

While there is some general consensus as to what ‘native advertising’ is and how it benefits a brand, the larger issue, or challenge rather, centers on who is best suited to create native ads.

Here at r2i we work with DotNetNuke (DNN) Community, Professional and Enterprise Editions WCM versions building custom modules, integrating outside systems & data sources and performing regular upgrades for many clients’ sites. We find that every day we are referencing the data model. To help our technical engineers we have created the ERD data model [...]

Advertising is about telling a story, connecting with an audience and of course, measuring results. With an overwhelming range of ways to reach a target audience online, content remains king.

I’ve been doing social media marketing exclusively for a few years now, and I swear there isn’t a week that goes by where I don’t see some brand running a Facebook promotion that is in clear violation of the Facebook Promotion Guidelines.

In this two-part workshop, attendees first demonstrated the approach to the marketing process, and were given action items to jump-start their marketing strategy. During the second half of the workshop, attendees were given the ability to build their own strategy with marketing professionals like Redman at their disposal for guidance.

The idea of having your site adjust to any user’s screen size seems great, doesn’t it? From larger-screen monitors to smartphones, responsive web design can deliver an optimized website experience to your users regardless of device.