As you know, social media has had a positive influence on brand marketing. However, a question that often comes to mind is how do marketers determine social media return on investment? Many CEO’s and business owners turn to marketers to find value from social media and hopefully make a return on their investment. Some CEO’s and business owners don’t believe that social media has such a positive impact on their brands.
If you are wondering the same thing about ROI, take a peek at the infographic below. Social Media Today provides a great infographic that’s filled with some of the latest polls and mini case studies that show the power and support for social media ROI.