Google to Startups: How to Master Search Engine Optimization

A lot of small businesses want to make it to the top of the list when it comes to startup ranks in Google search results. Some businesses turn to filling out their meta keywords to rank best. If you’re one of these businesses, don’t bother – Google search ignores it.

Maile Ohya, developer advocated on Google’s Webmaster Central Team, provides startup tips and suggestions about how to master SEO in less than ten minutes.

Some key take-aways from Google’s video are:

• Use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business
• Include a Google Analytics code; start collecting data even if you’re not ready to use it. This way when you hire someone you have some historical information for your site
• Each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page
• Anchor text for every link should also be clear and include keywords
• Do not hire any rogue or shady SEO
• Play to your authentic strengths (ex. CEO likes to tweet, salesperson enjoys Facebook)

Google’s purpose is to make it easier for startups to get their brands ranked high on search result pages. What are your thoughts on the tips and suggestions? Did you find this Google video helpful for your startup rankings?