Flex meets Dynamic Content…and Jellies

In a recent project for the National Aquarium R2i had the opportunity to build out a socially engineered micro-site for the new Jellies Invasion exhibit. Because we wanted a very interactive site experience reflective of the new exhibit, we chose to develop the site in Flex.  Flex provided the platform for creating “flash-like” site features without having to hard-wire the design and content. With content feeds coming from multiple sources, including RSS feeds and the Aquarium’s Flickr and YouTube accounts, R2i created a very dynamic and robust user experience.

We engineered the site to send out alerts and related data capture into the Aquarium’s Bronto Email system and CRM application. By extending the site into the actual aquarium experience with a custom touch-screen kiosk design, we were able to tie back into the main site and CRM for data capture support.

Other micro-site features include custom wallpaper, screen savers and an interactive game to add to the user experience. Again, Flex provided the core development framework. The result…a robust site and user experience, with dynamic content and data collection at the pulse of the project.

Take a peek for yourself-
http://www.aqua.org/jellies/index.html
(click on explore the exhibit)