Have you ever wondered if people saw what you posted in your Facebook Group? Well, with Facebook’s new feature, “read receipts,” you now will be able to tell who read your post. Facebook Groups will soon display a count and a list of names of who saw each post. “Read receipts” is a feature Facebook has recently added to Messages and Chat, but now has been brought to more public social feeds.
So how does it work? Whenever a group member in the Facebook Group publishes an update, as soon as at least one person sees the post, a checkmark and a count of total number of impressions will be displayed. Any user in the group can then hover over the number of views and see a drop-down list of the names of everyone who had seen the post.
For Facebook Groups, I can see how useful this tool could be. However, what if Facebook transitions these “read receipts” over to the news feed or your own personal profile? I would find that somewhat creepy. It could have potential to let you know you’ve been heard, but this could also lead people to visit Facebook less often. This feature could make people feel weird or creepy for simply browsing the social media platform.
So as of right now, “read receipts” for Groups are a great idea. But when it comes to individual profiles, this could hold potential for disaster.
What do you think about the new “read receipts” feature?
Tags: content marketing, Facebook Marketing, How To: Social