Jun.10, 2011 by Aaron Clark

CM Summit: Will.i.am on Marketing As Art and the Power of Brand

Categories: Internet Marketing, Mobile, Social, Thought Leadership

Speaking this week at the Conversational Marketing Summit in New York City, Will.i.am, the lead singer of the Black Eyed Peas, talked about the reason he embraces marketing as a musician. And, it may not be why you’d think.

R2i was a proud sponsor of the Conversational Marketing Summit. You can also follow the conversation on the R2iSMASH page we developed with Federated Media for the event here.

And, we hope you will take a moment to listen to the MP3 file we have made available for you so you can enjoy an audio clip of our CEO’s presentation, “Can Brands Manage the Conversation Layer at Scale?” while you follow along on the slides he presented here:

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