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May.29, 2009 by Chris Chodnicki
The Next New Technology ‘Wave’
The big buzz in our office today is swirling around Google’s work with HTML 5 and a centerpiece application smartly named Google Wave. Announced at their I/O conference keynote, Google Wave is email with a monster social-media makeover. Think true real-time online conversations through a combination of email and instant messaging, but that doesn’t do it justice. Every day we see new technology ideas with varying levels of “wow factor,” but only occasionally do we get something that is revolutionary. The significance of Google Wave is up there with the shift from DOS to Windows.
Read More »Tags: Google Wave, HTML 5, Open Source
Categories: Advances in technology, Current Events, Open Source, Rich Internet Application, Social, Thought Leadership, Uncategorized
May.14, 2009 by EricJones
Lessons Learned: SEO needs to be there at the Beginning
We recently implemented a new site design for Rose NYC (www.rosenyc.com) that allowed us to start fresh, break down the site architecture, research the appropriate keywords for Search Engine Optimization, and then implement prior to launching the site. What happened? Success – the site went from being buried on page 2 – 4, to showing up on the first page of various keyword searches. The issue was…
Read More »Tags: Eric Jones, SEO
Categories: Search Engine Optimization, Uncategorized
May.08, 2009 by BillGeibler
Professional Brief: The Secrets of Successful Web Copy.
The secrets of successful Web copy can be found in the 80s flick Back to School, in which Rodney Dangerfield plays a lowbrow millionaire who tries to succeed in college the same way he succeeds in business. In the movie, he hires subject-matter experts to write his term papers, and he evaluates their work by weight, saying, “It feels like a ‘C.’ Bulk it up.” Although this wasn’t terribly funny even in 1986, it does illustrate the two secrets to good content: 1) always hire a professional, and 2) never judge content by volume unless you’re going for a laugh.
Read More »Tags: Bill Geibler, Professional Brief, The Secrets of Successful Web Copy
Categories: Uncategorized
Apr.14, 2009 by Lindsey Hill
DIGITIPS: Born April 14, 2009
Marketing professionals are constantly challenged with getting their own message out to their targeted communities with the goal of either raising their own profile as a thought leader or making audiences aware of their services. As one of those marketing professionals, I am constantly learning from those around me and am on a quest for [...]
Read More »Tags: Digital Marketing, DigiTips, R2i, R2inform, R2integrated, social media, Thought Leadership Series
Categories: Internet Marketing, R2integrated News, Social, Thought Leadership, Uncategorized
Mar.18, 2009 by Chris Chodnicki
CDACompass.com: Design Meets Function for Membership Organization
R2i recently empowered a dental organization to reach its membership goals through shrewd use of the Internet. The 20,000+member California Dental Association (CDA) offers clinical education, advocacy, and support services for dentists and their practices in California and 12 additional states. CDA came to R2i with several challenging goals: jump-starting its static growth, provide a resource of clinical, business and advocacy information for dental practices, developing a stronger personal relationship with members, and react more adeptly to changing dynamics in the industry.
Read More »Tags: CDA, CDA Compass, dental practices, knowledge portal, personalization, R2i, social collaboration, statistic growth
Categories: Internet Marketing, Uncategorized
Jan.23, 2009 by Matt Goddard
2009 Economic Outlook: Hopeful but Confused
If you heard President Obama’s inaugural speech, the great potential in our country’s newest President is evident. We need a strong leader and someone who can motivate us to do great things. I am hoping that the events, strategies and messages for change in America will have an impact on 2009 and get [...]
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Oct.22, 2008 by DaveTaub
Technology at Work Behind the Scenes
A hot topic in web development today is technology and how it is being implemented into websites. Long gone are the days of the simple HTML-based site. Today’s online properties need to integrate, syndicate and be much smarter than those of the past.
More and more organizations are utilizing multiple tech platforms “mashed” into a single [...]
Categories: Uncategorized
Aug.29, 2008 by Chris Chodnicki
Photosynth – New Image Technology That Rocks
Everyone is a now a photographer right? Between inexpensive digital cameras and mobile devices with GPS, your ability to take pictures anytime from anywhere has never been more prevalent. We are now even able to annotate, crop, print and publish these with tools so they look highly professional. So what else do you need? Microsoft [...]
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Jun.23, 2008 by Chris Chodnicki
R2i Panel Discussion, Seminar & Booth at NYC DPA Conference: Showcasing Social Media Integration and RIA
I’ll be speaking at the DPA Conference Wednesday, June 25th in New York City. The topic is Rich Internet Applications (RIAs): Web Tools for Tomorrow’s Richer, More Social Sites- What they are, how they work, and why you need them. We have killer examples and breakout the RIA world today and how it can be [...]
Categories: Uncategorized
May.14, 2008 by KevinSchreiner
Insects and Integration
As any home owner who has lived in a house for any period of time, I just wrapped up another session of ant eradication from my property. Now, I have no doubts that this round, just as any other in the past, will be an utter failure. A futile attempt at overcoming the pest and [...]
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