Uncategorized
Sep.28, 2011 by Debbie White
Mobile eCommerce: What You Need to Know This Holiday Season
It’s that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors.
If you aren’t tracking mobile visitors [...]
Tags: Digital Marketing, Mobile, SEO
Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized
Feb.23, 2010 by DaveTaub
3 Important Steps for Designing Membership Driven Sites
While associations share many concerns and pursuits as for-profits, their member-oriented mission requires them to approach their Web strategies differently. Associations are often expected to act as repositories for industry-wide knowledge and content, not simply their own products and services. Many associations must also facilitate interactions directly between members, providing a forum for sharing and discourse without being directly involved in the dialogue. An association’s reputation and brand value depends simultaneously on its objectivity and member advocacy across a wide array of constituencies. Designing an effective Web site, therefore, must focus on understanding and delineating the needs and behaviors of a wide variety of users, and implementing design that provides an optimum user experience.
Read More »Categories: Uncategorized
Aug.27, 2009 by Matt Goddard
Social Marketing Framework (Part 5 of 5)
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
Read More »Tags: focus group model, Google, market research, Marketing, Matt Goddard, series, social marketing framework, social media, Social Media Marketing Framework
Categories: Uncategorized
Aug.14, 2009 by EricJones
The CFO is the new BFF of the Marketing Department!
In a recent meeting with the CFO of one of my clients he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more money?
Read More »Tags: adding value, click thru rates, conversions rates, cost per lead, Eric Jones, increase sales, lead conversions, Marketing, page views, social media, social networking, source statistics, statistic growth, unique visitors
Categories: Uncategorized
Aug.04, 2009 by EricWalker
Au Revoir Eric Walker
R2i has lost a member of the team to the French. Eric Walker, one of our Tech Masters, has moved onward to be a master of something else. A Master of Business. Check out his farewell in this post.
Read More »Tags: Eric Walker, Farewell, France, French, MBA
Categories: R2integrated News, Uncategorized
Jul.30, 2009 by MariaKelly
Business Social
There are numerous, obvious reasons why Facebook and other social networking platforms are worthy of our attention. Social networks facilitate online connections by providing people with alternate ways to interact and share. These connections aren’t just for personal consumption; more and more businesses are building a Facebook presence to showcase their strengths and keep the social aspect of doing business alive and well. After all, isn’t it just as important for businesses to be sociable?
Read More »Tags: Facebook, maria kelly, R2i, social marketing, social media, social networking, Yamaha
Categories: Content Management, Internet Marketing, Social, Uncategorized
Jun.17, 2009 by Matt Goddard
Social Marketing Framework (Part 4 of 5)
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word of mouth is very powerful because it typically comes from a credible source. Credibility shrinks the sales cycle.
Read More »Tags: InfoGroup, Matt Goddard, message distribution, series, social engineering, social marketing framework, social media, social networking, thought leadership, Twitter
Categories: Uncategorized
Jun.03, 2009 by Lindsey Hill
Technology & Marketing Tango
Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.
Read More »Tags: co-mingling, fun stuff, IT, Lindsey Hill, Marketing, programmers, technology
Categories: Internet Marketing, Project Management, Uncategorized
Jun.02, 2009 by DaveTaub
Flex meets Dynamic Content…and Jellies
In a recent project for the National Aquarium R2i had the opportunity to build out a socially engineered micro-site for the new Jellies Invasion exhibit. Because we wanted a very interactive site experience reflective of the new exhibit, we chose to develop the site in Flex. Flex provided the platform for creating “flash-like” site features without having to hard-wire the design and content. With content feeds coming from multiple sources, including RSS feeds and the Aquarium’s Flickr and YouTube accounts, R2i created a very dynamic and robust user experience.
Read More »Tags: dave taub, Flex, Jellies Invasion, National Aquarium, Socially engineered micro-site
Categories: Uncategorized
May.29, 2009 by Chris Chodnicki
The Next New Technology ‘Wave’
The big buzz in our office today is swirling around Google’s work with HTML 5 and a centerpiece application smartly named Google Wave. Announced at their I/O conference keynote, Google Wave is email with a monster social-media makeover. Think true real-time online conversations through a combination of email and instant messaging, but that doesn’t do it justice. Every day we see new technology ideas with varying levels of “wow factor,” but only occasionally do we get something that is revolutionary. The significance of Google Wave is up there with the shift from DOS to Windows.
Read More »Tags: Google Wave, HTML 5, Open Source
Categories: Advances in technology, Current Events, Open Source, Rich Internet Application, Social, Thought Leadership, Uncategorized
