Thought Leadership

Mar.11, 2012 by Lynn Morton

#SXSWi What I’ve Learned So Far…

My colleague, Leigh George, and I arrived in Austin yesterday ready to take SXSW by storm. It has been a dream of mine to go for years and this year I got to make that happen. Rumor has it that there is somewhere in the range of 20,000 (you read that right) attendees this year. That kind of volume means that no matter what your experience, you need to know some tips and tricks to keep yourself sane.

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Categories: Current Events, Social, Thought Leadership, Twitter

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Mar.08, 2012 by Rikin Patel

Adding Title & Description Tags on Multiple Pages in DotNetNuke

Working with the DotNetNuke (DNN) platform, you probably are familiar with the pain of implementing Meta tags on individual pages. This blog will provide you with a real basic definition of Meta Tags, and an easier way to implement title and description tags on DNN websites with an easy to install module.

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Categories: DotNetNuke, Open Source, Thought Leadership

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Mar.08, 2012 by Samantha DeVita

#Facebook’s Big Changes

Facebook announced new changes at their fMC event last week. It was clear at r2i that Facebook is putting Brand Pages at the center of paid media strategies. We’ve highlighted this and other important changes for your Facebook page in the following infographic.

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Categories: Facebook, Social, Social Media Strategy, Thought Leadership

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Mar.05, 2012 by Lynn Morton

4 Reasons I Dislike #Pinterest

I’m sure you’ve heard of Pinterest. It can be a great way to collaborate and share, but personally, Pinterest has never really interested me. Here’s why…

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Categories: Pinterest, Social, Social Behavior, Thought Leadership

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Feb.22, 2012 by Samantha DeVita

The Social Decision Maker & The Path to Digital Integration

“Marketers have always been able to target people, but never in the course of human history has there been such a networked eco-system of peer-to-peer decision making behavior that is actually driving what we buy. So now what?”

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Categories: Social Behavior, Thought Leadership

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Feb.01, 2012 by Arden Kaley

Top 5 Analytics Tools You Can Implement in Less Than 30 Minutes

I find that generally there are two types of blog posts about Google Analytics reporting: Analytics 101 and Analytics 401. But what about Analytics 201 or 301 – things that you can do out-of-the-box, with just a little extra effort to customize the data for your specific business needs?

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Categories: Analytics, Internet Marketing, Thought Leadership, google analytics

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Dec.20, 2011 by Chris Chodnicki

2012: The Year HTML5 Gains the Upper Hand on Native Mobile Apps?

Will 2012 be the year HTML5 gains the upper hand on B2C/B2B native mobile apps? HTML5 has begun transforming the existing relatively short life of native mobile development paradigm of the desktop, mobile web and app marketplace. HTML5 promises to deliver universal access, and make the creation of portable, scalable applications for browsers, and mobile devices a reality with increased time to market and true lower Total-Cost-of-Ownership (TCO).

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Categories: Advances in technology, HMTL5, Innovation, Mobile, Rich Internet Application, Thought Leadership

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Dec.20, 2011 by Chris Chodnicki

R2i & Carnegie Mellon Collaborate on Social Analytics Through Capstone & Recruiting

The cornerstone of a successful company is its employees, and r2i is no exception; without ours we’d be sitting on the sidelines. As a leading internet marketing and technology company, we’re always looking for the right individuals to help drive our company vision…

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Categories: Education, Innovation, Internet Marketing, Social, Thought Leadership

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Dec.19, 2011 by Chris Chodnicki

Social, Mobile & Brand Awareness…All in Less Than 45 Days

Big brand websites have been learning how to leverage social tools and consumer commentary to their benefit. Adding a mobile optimized app on top of this social toolset is a natural next step to fully close the loop on the consumer experience. I was recently asked to be on a panel to discuss ‘real world’ CMS platform best practices for B2C sites requiring social content and mobile optimization.

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Categories: DotNetNuke, Mobile, Open Source, Thought Leadership

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Dec.01, 2011 by Samantha DeVita

LIVESTRONG Cancer-Fighters & R2ISMASH™ Team Up

There are lots of great organizations making this world a better place, and the kicking-cancer’s-butt group at LIVESTRONG is one of them. R2i has been honored to help this organization and last month the teams met up in Austin, TX at the 2011 LIVESTRONG Young Adult Alliance to speak about the importance of social interaction and community building. The goal? Explore how the newest social technologies and strategies can help continue to spread awareness in our fight to “break cancer.”

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Categories: Design, Facebook, Google Plus, Internet Marketing, Social, Thought Leadership, Twitter

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