Apr.10, 2013 by admin
At this year’s 16th Annual Dare to Dream Gala, R2integrated is proud to support the Network for Teaching Entrepreneurship’s (NFTE) efforts in guiding young adults on a path to entrepreneurship education for those in low-income communities.
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Categories: Thought Leadership
Mar.22, 2013 by jbanday
At this year’s SXSW located in Austin, Texas, R2integrated teamed up with Naked Wines to co-sponsor the festival’s largest wine-tasting event called the #NakedSocial.
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Mar.14, 2013 by admin
R2integrated Welcomes Loyola University MD Sellinger Business School Graduate Alumni. After a brief networking reception attendees were able to have a Q&A with r2i’s Matt Goddard.
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Categories: Thought Leadership
Feb.21, 2013 by Arden Kaley
Social Media Week us underway, and this year r2i sent its best to host an interactive workshop on Tuesday, February 19th. Attendees were able to learn how to leverage social marketing agency to drive engagement, how to identify social platforms and the best ways to define and measure success.
Read More »Tags: Social Engagement, social marketing
Categories: Thought Leadership
Jan.16, 2013 by Samantha DeVita
No, omnichannel is not big brother. It’s an enhancement to the overall consumer experience and ultimately an increase in revenue…and brands that are successfully adapting understand that digital and social are leveling the playing field and recreating the customer experience, not to mention the meaning of their brand promise.
Read More »Tags: Brand Experience, Brand Marketing, omnichannel
Categories: Thought Leadership
Jan.10, 2013 by Claire Carton
The Qualcomm debacle at CES made me cringe. Though the keynote was immediately mocked through social media, it’s still not clear what Qualcomm was trying to accomplish or why they chose to execute this particular concept. But, it also kind of caught my attention, because it felt like they were trying to use a tool we leverage in web usability and marketing all the time: the persona […]
Read More »Tags: Branding, CES, Industry Insight, Mobile Insight, qualcomm
Categories: Thought Leadership
Sep.19, 2012 by Jeff Davis
Forget the slick, scripted summary of your services that you rehearsed and can’t wait to deliver in your best sales voice. Instead, only consider your 30-second commercial a success if you avoided the awkward sales-speak, skipped the five bullet points about your services and instead delivered a message focused on the prospect’s issues in a natural, conversational style.
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Categories: Thought Leadership
Sep.05, 2012 by Matt Goddard
There may have been a time when planning a social media strategy a full year in advance made sense. That time, however, is not now. What worked in January may no longer be useful today, and what was unknown in December may be August’s hottest property. Rather than wait until December to make my 2013 predictions, I’ve taken stock on what’s happened thus far in 2012 to provide a survival guide for the weeks and months ahead.
Read More »Tags: Industry Insight, Industry Trends, Search & Social, Social Thought Leadership
Categories: Thought Leadership
Aug.22, 2012 by Jeff Davis
“Your brand is what others say about you. It’s not your logo, graphics guidelines and standards, or other visual elements. It’s much deeper than that.” Beth Mealey, Vice President of Brand and Integrated Communications Management at investment management firm T. Rowe Price, shares insights on communicating a global brand…
Read More »Tags: Branding, Business Development, Industry Insight, Social Thought Leadership
Categories: Thought Leadership
Aug.16, 2012 by Betsy O'Neill Collie
On Tuesday, August 7, R2integrated was honored to host a group of Mass Communication students from the University of Jos in Nigeria.
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Categories: Thought Leadership