Search Engine Optimization

Nov.07, 2011 by LoriUlloa

Mobile Marketing, SEO & Visibility: Why You Should Care

Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for?

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Categories: Internet Marketing, Mobile, Search Engine Optimization, Thought Leadership

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Sep.28, 2011 by Debbie White

Mobile eCommerce: What You Need to Know This Holiday Season

It’s that time of year again!  While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors.
If you aren’t tracking mobile visitors [...]

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Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized

1 Comment »

Aug.26, 2011 by Arden Kaley

Google Analytics: A Crystal Ball Into Optimizing Your Website?

There are literally thousands of blog posts that talk about best practices in Google Analytics. This is not that blog post. This is about the best use of Google Analytics. Depending on what type of site you have, you can use Google Analytics for a variety of reasons. For most of the clients at R2integrated [...]

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Categories: Conversion Optimization, Search Engine Optimization

7 Comments »

Jul.29, 2010 by LoriUlloa

12 tips for Search Engine Optimization (SEO) Friendly Sites: A summary of R2i’s guide for non-Web developers

If you don’t know what WYSIWYG or “meta tags” are, but you want to improve your site’s search results, this post is for you. For the full guide with complete details, please view the PDF.
Marketers are generally tasked with writing Web text. Additionally, increasing Web traffic and inbound leads are common marketing goals. However, most [...]

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Categories: Search Engine Optimization

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May.14, 2009 by EricJones

Lessons Learned: SEO needs to be there at the Beginning

We recently implemented a new site design for Rose NYC (www.rosenyc.com) that allowed us to start fresh, break down the site architecture, research the appropriate keywords for Search Engine Optimization, and then implement prior to launching the site. What happened? Success – the site went from being buried on page 2 – 4, to showing up on the first page of various keyword searches. The issue was…

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Categories: Search Engine Optimization, Uncategorized

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Apr.23, 2009 by LoriUlloa

Publicity Campaigns and Your Business Goals: Lessons learned from Joe Satriani vs. Coldplay.

You have an idea that will get your business or persona a lot of attention online either as a direct result or by-product. You’ve cooked up a contest, promotion or publicity stunt that will incite the desired result of increased website traffic. But is that really the desired result? Although a good scheme may get you a spike in website traffic, will it get you more sales, contracts or donations? Will this new found fame be sustainable or short lived? When the traffic gets to your website, what would you like for the users to do?

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Categories: Business Development, Content Management, Current Events, Search Engine Optimization

12 Comments »

Jan.20, 2009 by LoriUlloa

SEO: When Band-Aids Won’t Work

By: Lori Ulloa, Senior Digital Marketing Strategist
How do you know when your website needs a redevelopment to get the best SEO results? The answer is simple: You’ve tried everything and your potential customers still can’t find your website. You’ve worked hard to adjust your content and have incorporated SEO best practices and you are still [...]

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Categories: Search Engine Optimization

10 Comments »

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