Mobile
Nov.07, 2011 by LoriUlloa
Mobile Marketing, SEO & Visibility: Why You Should Care
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for?
Read More »Tags: Ask an Expert, Black & Decker, eMarketer, In Touch Ministries, Mobile, Mobile Marketing, Mobile Web, RoseNYC, Search engine marketing, Search engine optimization, SEO services
Categories: Internet Marketing, Mobile, Search Engine Optimization, Thought Leadership
Sep.28, 2011 by Debbie White
Mobile eCommerce: What You Need to Know This Holiday Season
It’s that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors.
If you aren’t tracking mobile visitors [...]
Tags: Digital Marketing, Mobile, SEO
Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized
Sep.21, 2011 by Chris Chodnicki
How People Are Really Using Smartphones
Last month I wrote about an infographic that Tatango released about mobile text message campaigns. The focus of that infographic was on who opts into text message campaigns (with very interesting results). However, I did bring up some additional questions to consider with analyzing text message campaigns (types of campaigns, targeted towards specific age/gender, etc.).
As [...]
Tags: Chris Chodnicki, Mobile, text messaging
Categories: Advances in technology, Internet Marketing, Mobile
Aug.24, 2011 by Chris Chodnicki
Text Message Campaigns: Questions to Consider
Tatango just released an interesting infographic highlighting by age and gender the success of a text message campaign to get consumers to opt in. The results are interesting and also make you want to drill down deeper and answer these questions: What types of campaigns did people opt in? Were they for product discounts for [...]
Read More »Tags: Chris Chodnicki, Mobile, sms, text messaging, thought leadership
Categories: Advances in technology, Mobile, Thought Leadership
Jul.25, 2011 by Aaron Clark
Our Featured Community of Interest: Ubergizmo
On today’s web a simple post can build or kill brand loyalty, so we set out to understand what it takes to garner that kind of influence. Today we feature, Hubert Nguyen and Eliane Fiolet, Co-founders and Editors of the technology blog, Ubergizmo. Eliane writes about mobile applications, tablets, design and usability. Hubert is a retired engineer, who formerly worked at NVIDIA. Together, they enlighten several hundred thousand visitors a month.
Read More »Tags: Blogs, gadgets, Hubert Nguyen, technology, Ubergizmo
Categories: Internet Marketing, Mobile, Social
Jul.12, 2011 by Lynn Morton
An Introduction to QR Codes
Have you ever seen one of these before
This is what is called a “Quick Response Code”, aka QR Code. (There Microsoft* also produces it’s own version called an MS Tag Code) You may see them in airports, in magazines, at events or even as your mobile boarding pass.
QR Codes are an experience that is [...]
Tags: Mashable, Microsoft Tag, mobile commerce, QR Codes, Social
Categories: Advances in technology, Internet Marketing, Mobile, Social
Jun.15, 2011 by Samantha DeVita
Mobile Food For Thought
Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver [...]
Categories: Advances in technology, Mobile, Social
Jun.14, 2011 by Aaron Clark
Retail ‘11 – How Digital Changes the Game for Bricks & Mortar Sellers
Thoughts from our Chief Innovation Officer on the Retail ‘11 conference held today at the University of Washington Foster School of Business.
Tell us in the comments below how have mobile and social changed the way you shop today? Do you photograph and text pictures of purchases to friends and family before you buy? Do [...]
Read More »Tags: Nordstrom, retail, T-Mobile, University of Washington
Categories: Advances in technology, Internet Marketing, Mobile, Social, Thought Leadership
Jun.10, 2011 by Aaron Clark
CM Summit: Will.i.am on Marketing As Art and the Power of Brand
Speaking this week at the Conversational Marketing Summit in New York City, Will.i.am, the lead singer of the Black Eyed Peas, talked about the reason he embraces marketing as a musician. And, it may not be why you’d think.
R2i was a proud sponsor of the Conversational Marketing Summit. You can also follow the [...]
Read More »Tags: Battelle, CM Summit, Conversational Marketing Summit, Federated Media, Matt Goddard, social media, Will.i.am
Categories: Internet Marketing, Mobile, Social, Thought Leadership
Jun.03, 2011 by Aaron Clark
All Things Digital – The Future Is In The Cloud
Each year, the Wall Street Journal’s All Things Digital Conference centers on an emerging trend or theme, and this year the two day event focused on the power of the cloud.
The opening interview, which often sets the tone for the event, placed Google Chairman, Eric Schmidt, in the hot seat with Walt Mossberg. Eric was [...]
Tags: All Things Digital, Android, D9, Eric Schmidt, Google, Search, Sony Bloggie
Categories: Advances in technology, Mobile, Thought Leadership
