Mobile
Dec.20, 2011 by Chris Chodnicki
2012: The Year HTML5 Gains the Upper Hand on Native Mobile Apps?
Will 2012 be the year HTML5 gains the upper hand on B2C/B2B native mobile apps? HTML5 has begun transforming the existing relatively short life of native mobile development paradigm of the desktop, mobile web and app marketplace. HTML5 promises to deliver universal access, and make the creation of portable, scalable applications for browsers, and mobile devices a reality with increased time to market and true lower Total-Cost-of-Ownership (TCO).
Read More »Tags: HTML5, Mobile, Mobile Apps
Categories: Advances in technology, HMTL5, Innovation, Mobile, Rich Internet Application, Thought Leadership
Dec.19, 2011 by Chris Chodnicki
Social, Mobile & Brand Awareness…All in Less Than 45 Days
Big brand websites have been learning how to leverage social tools and consumer commentary to their benefit. Adding a mobile optimized app on top of this social toolset is a natural next step to fully close the loop on the consumer experience. I was recently asked to be on a panel to discuss ‘real world’ CMS platform best practices for B2C sites requiring social content and mobile optimization.
Read More »Tags: Black & Decker, Chris Chodnicki, DotNetNuke, Open Source
Categories: DotNetNuke, Mobile, Open Source, Thought Leadership
Dec.02, 2011 by Natasha Jarmick
A Timeline of Texts: Celebrating 19 Years with Tatango
Did you know its been 19 years since the very first text message was sent? It’s true, the first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message simply read…
Read More »Categories: Advances in technology, Mobile
Nov.22, 2011 by Cheryl Dickison
DNN, Stay True to Your Roots
I recently attended DNN’s first user conference in November 2011 in sunny Orlando, Florida. For those who aren’t familiar with DNN, it stands for DotNetNuke, which is an open-source content management system built on a .net framework. If you are like a lot of non-technical folks that I talk to on a daily basis you’re scratching your head right now and thinking what the heck does that mean? Let me break it down for you.
Read More »Categories: Content Management, DotNetNuke, Internet Marketing, Mobile, Open Source, Thought Leadership
Nov.07, 2011 by LoriUlloa
Mobile Marketing, SEO & Visibility: Why You Should Care
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for?
Read More »Tags: Ask an Expert, Black & Decker, eMarketer, In Touch Ministries, Mobile, Mobile Marketing, Mobile Web, RoseNYC, Search engine marketing, Search engine optimization, SEO services
Categories: Internet Marketing, Mobile, Search Engine Optimization, Thought Leadership
Sep.28, 2011 by Debbie White
Mobile eCommerce: What You Need to Know This Holiday Season
It’s that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors.
If you aren’t tracking mobile visitors [...]
Tags: Digital Marketing, Mobile, SEO
Categories: Conversion Optimization, Mobile, Search Engine Optimization, Uncategorized
Sep.21, 2011 by Chris Chodnicki
How People Are Really Using Smartphones
Last month I wrote about an infographic that Tatango released about mobile text message campaigns. The focus of that infographic was on who opts into text message campaigns (with very interesting results). However, I did bring up some additional questions to consider with analyzing text message campaigns (types of campaigns, targeted towards specific age/gender, etc.).
As [...]
Tags: Chris Chodnicki, Mobile, text messaging
Categories: Advances in technology, Internet Marketing, Mobile
Aug.24, 2011 by Chris Chodnicki
Text Message Campaigns: Questions to Consider
Tatango just released an interesting infographic highlighting by age and gender the success of a text message campaign to get consumers to opt in. The results are interesting and also make you want to drill down deeper and answer these questions: What types of campaigns did people opt in? Were they for product discounts for [...]
Read More »Tags: Chris Chodnicki, Mobile, sms, text messaging, thought leadership
Categories: Advances in technology, Mobile, Thought Leadership
Jul.25, 2011 by Leslie Grandy
Our Featured Community of Interest: Ubergizmo
On today’s web a simple post can build or kill brand loyalty, so we set out to understand what it takes to garner that kind of influence. Today we feature, Hubert Nguyen and Eliane Fiolet, Co-founders and Editors of the technology blog, Ubergizmo. Eliane writes about mobile applications, tablets, design and usability. Hubert is a retired engineer, who formerly worked at NVIDIA. Together, they enlighten several hundred thousand visitors a month.
Read More »Tags: Blogs, gadgets, Hubert Nguyen, technology, Ubergizmo
Categories: Internet Marketing, Mobile, Social
Jul.12, 2011 by Lynn Morton
An Introduction to QR Codes
Have you ever seen one of these before
This is what is called a “Quick Response Code”, aka QR Code. (There Microsoft* also produces it’s own version called an MS Tag Code) You may see them in airports, in magazines, at events or even as your mobile boarding pass.
QR Codes are an experience that is [...]
Tags: Mashable, Microsoft Tag, mobile commerce, QR Codes, Social
Categories: Advances in technology, Internet Marketing, Mobile, Social
