Internet Marketing
Sep.21, 2011 by Chris Chodnicki
How People Are Really Using Smartphones
Last month I wrote about an infographic that Tatango released about mobile text message campaigns. The focus of that infographic was on who opts into text message campaigns (with very interesting results). However, I did bring up some additional questions to consider with analyzing text message campaigns (types of campaigns, targeted towards specific age/gender, etc.).
As [...]
Tags: Chris Chodnicki, Mobile, text messaging
Categories: Advances in technology, Internet Marketing, Mobile
Jul.29, 2011 by skollar
The Rise of Social PPC
The Rise of Social PPC
View more documents from R2integrated.
Tags: Digital Marketing, Facebook, infographics, Social
Categories: Content Management, Internet Marketing, Social, Thought Leadership
Jul.25, 2011 by Aaron Clark
Our Featured Community of Interest: Ubergizmo
On today’s web a simple post can build or kill brand loyalty, so we set out to understand what it takes to garner that kind of influence. Today we feature, Hubert Nguyen and Eliane Fiolet, Co-founders and Editors of the technology blog, Ubergizmo. Eliane writes about mobile applications, tablets, design and usability. Hubert is a retired engineer, who formerly worked at NVIDIA. Together, they enlighten several hundred thousand visitors a month.
Read More »Tags: Blogs, gadgets, Hubert Nguyen, technology, Ubergizmo
Categories: Internet Marketing, Mobile, Social
Jul.12, 2011 by Lynn Morton
An Introduction to QR Codes
Have you ever seen one of these before
This is what is called a “Quick Response Code”, aka QR Code. (There Microsoft* also produces it’s own version called an MS Tag Code) You may see them in airports, in magazines, at events or even as your mobile boarding pass.
QR Codes are an experience that is [...]
Tags: Mashable, Microsoft Tag, mobile commerce, QR Codes, Social
Categories: Advances in technology, Internet Marketing, Mobile, Social
Jun.14, 2011 by Aaron Clark
Retail ‘11 – How Digital Changes the Game for Bricks & Mortar Sellers
Thoughts from our Chief Innovation Officer on the Retail ‘11 conference held today at the University of Washington Foster School of Business.
Tell us in the comments below how have mobile and social changed the way you shop today? Do you photograph and text pictures of purchases to friends and family before you buy? Do [...]
Read More »Tags: Nordstrom, retail, T-Mobile, University of Washington
Categories: Advances in technology, Internet Marketing, Mobile, Social, Thought Leadership
Jun.14, 2011 by Samantha DeVita
The Social Marketer’s Conundrum
R2integrated CEO Matt Goddard recently joined leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry at the Digital Publishing & Advertising Conference (DPAC) in NYC. Among the attendees included thought leaders from media moguls such as The Oprah Winfrey Network, Time Warner Investments, The Weather Channel Companies, [...]
Read More »Tags: DIGIDAY, DPAC, Matt Goddard
Categories: Internet Marketing, Social, Thought Leadership
Jun.10, 2011 by Aaron Clark
CM Summit: Will.i.am on Marketing As Art and the Power of Brand
Speaking this week at the Conversational Marketing Summit in New York City, Will.i.am, the lead singer of the Black Eyed Peas, talked about the reason he embraces marketing as a musician. And, it may not be why you’d think.
R2i was a proud sponsor of the Conversational Marketing Summit. You can also follow the [...]
Read More »Tags: Battelle, CM Summit, Conversational Marketing Summit, Federated Media, Matt Goddard, social media, Will.i.am
Categories: Internet Marketing, Mobile, Social, Thought Leadership
May.18, 2011 by Samantha DeVita
The Social Decision Maker
R2integrated CEO Matt Goddard recently joined other digital marketing thought leaders from Google, AOL, Yahoo!, and NBC Universal (among others) to discuss how brands find their customers in a data driven world as top industry experts and insiders dive deeply into the challenges and success stories of audience targeting, management, and monetization.
While most thought leadership [...]
Read More »Categories: Content Management, Internet Marketing, Social, Thought Leadership
May.08, 2011 by Aaron Clark
The Digital Hollywood Panel on Brand Engagement [Video]
On the final day of Digital Hollywood, our Chief Innovation Officer, Holly Brown joins a new group of panelists from StumbleUpon and MingleMedia TV to discuss audience development and measuring brand engagement within communities of interest.
Read More »Tags: brand engagement, Communities of Interest, Digital Hollywood, Digital Marketing, Internet Marketing, marketing metrics, social media
Categories: Internet Marketing, Social, Thought Leadership
May.05, 2011 by Aaron Clark
The Digital Hollywood Panel on Advertising Accountability [Video]
Our Chief Innovation Officer, Holly Brown, joined execs from Compete, Adobe/Omniture, and Visible Technologies to discuss metrics and analytics, and the measurements brands should track across social, mobile, online video and broadcast.
Read More »Tags: Digital Marketing, Metrics, ROI, social media
Categories: Internet Marketing, Social, Thought Leadership
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