Internet Marketing

By Brian Reed, CMO, BoxTone
Research First
As BoxTone set out to engage with the mobile IT professional community, we learned a lot by conducting focus groups and studies. We sought to find out who would be most interested in a BoxTone community, what kind of content interested them, and how they preferred to consume that content. [...]

There are numerous, obvious reasons why Facebook and other social networking platforms are worthy of our attention. Social networks facilitate online connections by providing people with alternate ways to interact and share. These connections aren’t just for personal consumption; more and more businesses are building a Facebook presence to showcase their strengths and keep the social aspect of doing business alive and well. After all, isn’t it just as important for businesses to be sociable?

Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.

On Thursday, I took the train up from Baltimore to speak at the Philadelphia chapter of the CSO Breakfast Club. I was given the opportunity to get in front of 40 + chief security officers and guide them through my Social Networking vs. Social Media presentation I have been giving lately.

Marketing professionals are constantly challenged with getting their own message out to their targeted communities with the goal of either raising their own profile as a thought leader or making audiences aware of their services.  As one of those marketing professionals, I am constantly learning from those around me and am on a quest for [...]

R2i recently empowered a dental organization to reach its membership goals through shrewd use of the Internet. The 20,000+member California Dental Association (CDA) offers clinical education, advocacy, and support services for dentists and their practices in California and 12 additional states. CDA came to R2i with several challenging goals: jump-starting its static growth, provide a resource of clinical, business and advocacy information for dental practices, developing a stronger personal relationship with members, and react more adeptly to changing dynamics in the industry.

You may have to go way back to picture this but remember that super star employee you worked with called the Webmaster. This person was your gateway to the digital world. They helped build your site, worked with your hosting company, added content, did some search engine work and helped you sleep at night knowing [...]

As websites continue to demand more and more technology and dynamic features, a flurry of buzz terms from today’s web development universe have emerged: Social Media, CMS (content management systems), eCommerce, CRM (customer relationship management) and many more. How can these features be added to a website? And the bigger question…”Build vs. [...]

With Thanksgiving approaching, and hopefully a well deserved long weekend, we couldn’t resist the opportunity to bring digital marketing into the Thanksgiving conversation. Below are some good eats, and some good feats.
Your Website: The Turkey
Thanksgiving doesn’t really exist without the turkey, and if you don’t have a great website, neither do you.
Analytics: The Stuffing
Think of [...]

In today’s budding digital universe the critical question is this:
Are you ever really finished developing your corporate website?
Are you ever truly done designing? Adding and updating content? Maintenance? The day you re-launch your site is also the day you continue to improve it, to monitor it and to enhance it. Designing or redesigning your [...]