Business Development
Feb.07, 2012 by Samantha DeVita
BravoTV’s Million Dollar Man Gets Social
We recently had the chance to catch up with star of reality BravoTV show “Million Dollar Listing,” Madison Hildebrand. Take a peek at what it takes to thrive in a business world where every social interaction is a high stakes make-or-break deal and how social media helped build his brand.
Read More »Categories: Business Development, Facebook, Social, Twitter
Mar.22, 2011 by Leslie Grandy
We’re Growing As Two New Execs Join the R2i Team
We’re excited to announce that our team has recently expanded! After settling into our new home in the Pacific Northwest, we are ready to colonize New England.
Andy Maddocks has joined r2i as President of its newly launched Boston office. Andy comes to us after providing over five years of marketing and technology leadership at [...]
Tags: Marketing, Mobile, R2i SMASH, web marketing
Categories: Business Development, Content Management, Internet Marketing, Mobile
May.04, 2010 by Chris Chodnicki
Mobile: WAP vs. Native Application Development Matrix
There are development platform options to consider when building a mobile application. Here is a comparison of WAP vs. Native platform solutions. This includes areas to consider not only upon initial deployment but post launch.
WAP vs. Native Application Decision Matrix
Read More »Tags: Chris Chodnicki, Mobile, Native Platform, WAP
Categories: Advances in technology, Business Development, Mobile, Thought Leadership
Jul.27, 2009 by Chris Chodnicki
Desktop and Browser Wars – Google Chrome O/S
The two titans of the desktop and browser world, Microsoft and Google, have escalated their epic battle by introducing products into each other’s strongest-held territories. Microsoft recently released Bing, its new search technology, aimed directly at Google’s core (tune into my next blog, where I’ll discuss this in detail). Google struck back by hitting Microsoft’s monopoly, the desktop, with a version of the Chrome Browser as a streamlined, no-frills operating system. These giants have been attacking each other’s market share, technologies, business models, and license access for years, but never has the competition been this volatile.
Read More »Tags: Chris Chodnicki, Chrome, Google, Microsoft, Mobile
Categories: Advances in technology, Business Development, Current Events, Open Source, Thought Leadership, Web Browsers
May.28, 2009 by Matt Goddard
Social Marketing Framework (Part 3 of 5)
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to…
Read More »Tags: Community, Matt Goddard, series, Social, social bridge, social marketing, Social Marketing campaign, social marketing framework, social media, social networking, socially powered, thought leadership, value proposition
Categories: Business Development, Social, Thought Leadership
Apr.23, 2009 by LoriUlloa
Publicity Campaigns and Your Business Goals: Lessons learned from Joe Satriani vs. Coldplay.
You have an idea that will get your business or persona a lot of attention online either as a direct result or by-product. You’ve cooked up a contest, promotion or publicity stunt that will incite the desired result of increased website traffic. But is that really the desired result? Although a good scheme may get you a spike in website traffic, will it get you more sales, contracts or donations? Will this new found fame be sustainable or short lived? When the traffic gets to your website, what would you like for the users to do?
Read More »Tags: Business Goals, Coldplay, copyright infringement, Joe Satriani, lori ulloa, Publicity Campaigns, sustainability, website traffic
Categories: Business Development, Content Management, Current Events, Search Engine Optimization
Apr.09, 2009 by Matt Goddard
Social Marketing Framework (Part 2 of 5)
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
Read More »Tags: Boxtone, Matt Goddard, series, social marketing framework, social media
Categories: Advances in technology, Business Development
Mar.10, 2009 by DaveTaub
The Donut Effect
This may seem like trivial subject matter but the magnitude of “Donut Friday” has become a significant R2i office tradition. Over the past few years, dozens upon dozens of Dunkin Donuts are brought in every Friday morning to be eagerly consumed by the R2i team. And, I have made a point to watch the consumption [...]
Read More »Categories: Business Development
Jan.23, 2009 by DaveTaub
Build vs. Buy
As websites continue to demand more and more technology and dynamic features, a flurry of buzz terms from today’s web development universe have emerged: Social Media, CMS (content management systems), eCommerce, CRM (customer relationship management) and many more. How can these features be added to a website? And the bigger question…”Build vs. [...]
Read More »Categories: Business Development, Internet Marketing, Thought Leadership
Nov.19, 2008 by Lindsey Hill
A Digital Thanksgiving. How Del.icio.us!
With Thanksgiving approaching, and hopefully a well deserved long weekend, we couldn’t resist the opportunity to bring digital marketing into the Thanksgiving conversation. Below are some good eats, and some good feats.
Your Website: The Turkey
Thanksgiving doesn’t really exist without the turkey, and if you don’t have a great website, neither do you.
Analytics: The Stuffing
Think of [...]
Categories: Business Development, Internet Marketing, Thought Leadership
