Business Social

There are numerous, obvious reasons why Facebook and other social networking platforms are worthy of our attention. Social networks facilitate online connections by providing people with alternate ways to interact and share. These connections aren’t just for personal consumption; more and more businesses are building a Facebook presence to showcase their strengths and keep the social aspect of doing business alive and well. After all, isn’t it just as important for businesses to be sociable?

Making the best of your time on Facebook is all about common sense. You won’t find too many businesses taking the “What Your Kiss Says About Your Personality” test anytime soon but what you will find are pages that are professional and reflective of an organizations’ mission, team and customer base. Businesses that can successfully harness this connectivity and stay social will reap the benefits of growing a larger fan base and in turn, reaching their audience directly with product messaging.

Take as an example a recent Facebook application R2i created for Yamaha, designed to connect Yamaha artists to band members and aspiring musicians across the nation in an effort to generate brand awareness and increase Yamaha instrument sales. The Yamaha Facebook app provides tips from Yamaha artists and gives subscribers the ability to share videos, information and much more. By connecting Yamaha artists to students and musicians, Yamaha indirectly reaches their target audience via a platform where information and interests can be shared. The expectation is top of mind awareness for the Yamaha brand and amplified Yamaha instrument sales. Read the full case study here: Yamaha Case Study

Facebook offers businesses additional opportunities to increase their brand awareness. On Facebook, businesses can create specific events and invitations, introduce new products, offer discounts and incentives directly to “fans”, in an online, social environment. At R2i, we use Facebook as a repository for our Digitips Widget, a place to upload client case studies, showcase videos and share experiences with our audience. Check us out.

Inquiring minds would like to know: How do you use Facebook to do business?