Author Archive
Apr.16, 2012 by Samantha DeVita
Google+ Holds Promise-Remains Weak on Usage
I don’t keep my feelings about Google Plus to myself. It’s still uncharted territory and right now I’m exploring it as another social tool, but not an intuitive or top of list one. Several weeks ago I likened it to “hopping on a seesaw by yourself.” The feedback was not so surprising and split into two camps: those who do and those who don’t. I continue to fall in the middle – a sporadic, hesitant user, but one willing to learn…
Read More »Categories: Google Plus, Thought Leadership
Apr.12, 2012 by Samantha DeVita
Understanding The Evolving Mobile Landscape
Mobile adoption continues at a frenetic pace, as individuals like me have the need to (almost) always be connected. According to an eMarketer survey released in early April (see the results below), mobile phone usage is expected to increase to over 74% by 2016, from just 27% in 2010. This increase doesn’t consider growing tablet usage. Can you imagine where we’ll be overall by then?
Read More »Tags: Mobile, Mobile Apps, Mobile Marketing
Categories: Advances in technology, Mobile
Apr.10, 2012 by Samantha DeVita
Infographic: Pinerly Provides Insights for Marketers Aiming for Better Results
Since the launch of the private beta Pinerly a little over a week ago, the company has tested and analyzed a few of their own campaigns- noting some interesting trends.Take a look at the below trends and accompanying infographic. Have you seen these same trends on your own boards?
Read More »Tags: PInerly, Pinterest, Social Networks
Categories: Pinterest, Social, Social Media Strategy
Apr.03, 2012 by Samantha DeVita
R2i CTO Chris Chodnicki Receives 2012 SmartCXO Award
On March 22, 2012, R2integrated (r2i) CTO, Chris Chodnicki was recognized by SmartCEO Magazine as a 2012 SmartCXO Award honoree in the category of CIO/CTO.
Read More »Tags: CTO, technology
Categories: Innovation, R2integrated News, Thought Leadership
Mar.26, 2012 by Samantha DeVita
Pinterest: Updated Terms of Service & Privacy Policy
Over the last few weeks, digital’s new little darling has taken a good-old fashion media beating in terms of, well…their terms of service and privacy policy. And like all good start-ups, they are feeling the growing pains of increased popularity. In a blog post and via email, the Pinterest team announced the following changes, effective April 6, 2012.
Read More »Tags: Pinterest, social media
Categories: Internet Marketing, Online Marketing, Pinterest, Social
Mar.20, 2012 by Samantha DeVita
The New iPad: Apple Up-leveled Tablets…Again.
“Resolutionary” is how Apple describes it, and after having spent a few days with it, I absolutely agree. It is just that. Although not far off from what you get on the current 4G iPhone in terms of overall features and benefits, the iPad is for lack of a better word…amazing and “resolutionary” enough to make countless numbers pre-order and stand in long lines to be one of the first.
Read More »Tags: Apple, iPad, iSight, Retina Display
Categories: Advances in technology, Apple, iPad
Mar.15, 2012 by Samantha DeVita
Pinterest CEO Confirms Profile Re-Design This Week
“I collected insects, I collected stamps…I was obsessed with this idea that what you collect says something about who you are.” And so, Ben Silbermann gave birth to @Pinterest. If you haven’t heard already, Pinterest CEO and co-founder Ben Silbermann, has confirmed the company is set to release re-designed profiles this week.
Read More »Tags: Pinterest, social media, SXSW
Categories: Advances in technology, Pinterest, Social
Mar.12, 2012 by Samantha DeVita
OK, Google…#WTH?
OK, Google…I am trying. So #WTH? Why This Hard? I don’t know about you, but I am finding it difficult to adopt and adapt to Google’s social platform. The main reason? To me, it’s still just another social tool and not yet an intuitive behavior. I’m not running to upload pictures of my recent afternoon with the girls, or post the location and a picture of the amazing burger I’m enjoying. With G+, I am still trying to figure out where my friends are, and apparently, I didn’t get the invite to the cool kids “hangout.”
Read More »Tags: Facebook, Google, Google Plus, social media
Categories: Google Plus, Social, Social Media Strategy, Thought Leadership
Mar.08, 2012 by Samantha DeVita
#Facebook’s Big Changes
Facebook announced new changes at their fMC event last week. It was clear at r2i that Facebook is putting Brand Pages at the center of paid media strategies. We’ve highlighted this and other important changes for your Facebook page in the following infographic.
Read More »Tags: Brands, Facebook, Facebook Timeline, social media, Social Media Marketing, Social Media Strategy
Categories: Facebook, Social, Social Media Strategy, Thought Leadership
Feb.22, 2012 by Samantha DeVita
The Social Decision Maker & The Path to Digital Integration
“Marketers have always been able to target people, but never in the course of human history has there been such a networked eco-system of peer-to-peer decision making behavior that is actually driving what we buy. So now what?”
Read More »Tags: B2C B2C, PPC, Social Behavior, social marketing framework
Categories: Social Behavior, Thought Leadership
