Jan.24, 2013 by Samantha DeVita
With tremendous momentum of B2B Marketing, this infographic depicts how businesses are using content marketing, along with the challenges that they face.
Read More »Tags: B2B, content marketing, Industry Insight
Categories: content marketing
Jan.16, 2013 by Samantha DeVita
No, omnichannel is not big brother. It’s an enhancement to the overall consumer experience and ultimately an increase in revenue…and brands that are successfully adapting understand that digital and social are leveling the playing field and recreating the customer experience, not to mention the meaning of their brand promise.
Read More »Tags: Brand Experience, Brand Marketing, omnichannel
Categories: Thought Leadership
Jan.09, 2013 by Samantha DeVita
In late 2012 CMI and MarketingProf’s published their recent findings from their “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends- North America.” Brands are starting to catch on- creating engaging and relevant content is key; think Brands as Publishers. Here are a few interesting stats we wanted to share..
Read More »Tags: brand strategy, content marketing, lead generation
Categories: content marketing
Nov.13, 2012 by Samantha DeVita
While this all may seem logical, there is a delicate balance between quality of content and the quality- especially through the lens of local and B2B content marketing. Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down to answer some questions about Google, B2B marketers, and the future of search.
Read More »Tags: content marketing, How To: SEO, SEO Strategy
Categories: Search Engine Optimization
Nov.07, 2012 by Samantha DeVita
You wouldn’t build a house without first creating a blueprint, would you? So why create a blog without first developing a content strategy for the web? Yes, page one ranking is still important, but the beauty of search now lies in the content of the searcher. And, they have to find you first.
Read More »Tags: content marketing, Content Strategy, Google Plus
Categories: Search Engine Optimization
Oct.26, 2012 by Samantha DeVita
Last October Google announced Dynamic Search Ads (DSA) a newly optimized way in which advertisers could target relevant searches with ads generated directly from your website. And after a very long (okay maybe not that long) wait, Dynamic Search Ads is now available to advertisers. So, we turned to Tarun Jain, an AdWords Product Manager, for a bit more insight into what this means for you.
Read More »Tags: DSA, Dynamic Search Ads, Google Adwords
Categories: Search engine marketing
Jul.23, 2012 by Samantha DeVita
Google and Facebook are constantly being compared and have people wondering, who really is better?
Read More »Tags: Facebook Marketing, Google Adwords, PPC, Search Advertising
Categories: Search engine marketing
Jul.12, 2012 by Samantha DeVita
G+ is a social search and content discovery engine – not a social network.
Read More »Tags: Google, Industry Insight
Categories: Social Media Marketing
Jul.11, 2012 by Samantha DeVita
Social media platforms have been a huge success for some businesses when it comes to marketing. As you know, Pinterest has become one of the platforms marketers have begun rolling into their integrated social media marketing plans.
Read More »Tags: Industry Trends, Pinterest, SEM Strategy
Categories: Social Media Marketing
Jul.10, 2012 by Samantha DeVita
Facebook has great news for Marketing Page admins. Facebook now let’s you change your brand page username.
Read More »Tags: Facebook Marketing, New Technology
Categories: Social Media Marketing