Author Archive
Sep.23, 2009 by PageSands
Three Ways for Brands to Think about Twitter’s Features
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
Read More »Tags: social media, strategy, Twitter
Categories: Social, Thought Leadership
Apr.21, 2009 by PageSands
Social Media- CSO Breakfast Club
On Thursday, I took the train up from Baltimore to speak at the Philadelphia chapter of the CSO Breakfast Club. I was given the opportunity to get in front of 40 + chief security officers and guide them through my Social Networking vs. Social Media presentation I have been giving lately.
Read More »Tags: IT, Leadership perspctive, management, Page Sands, R2i, ROI, Security, Social, social marketing, social marketing framework, social media, social networking, Starbucks, thought leadership
Categories: Advances in technology, Internet Marketing, R2integrated News, Social, Thought Leadership
Jul.15, 2008 by PageSands
Twitter Isn’t About Me
(Part One of a series)
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One of the things that I like do when analyzing a Web service is looking at its architecture. Not so much how the engineers have designed the databases or chose a programming framework, but the architecture of the published information.
For example, I know that blogs are unique in how they organize [...]
Categories: Social
Jun.13, 2008 by PageSands
The Future of the Internet at the Berkman Center
I recently attended the Future of the Internet conference at The Berkman Center for Internet & Society at Harvard. I wanted to share a couple thoughts about how the conference used social software to keep everyone organized and connected.
I like how the Berkman Center provided conference attendees with a directory of social tools and related [...]
Categories: Internet Marketing, Social, Thought Leadership
