Author Archive
Sep.03, 2010 by MatthewPugh
Brands Caught Astroturfing Risk Losing Mojo with Customers, Fans
Have you ever considered astroturfing online reviews? If the answer is “yes,” then you may want to reconsider.
Astroturfing is a social media, marketing, or public relations campaign that is formally planned by an organization or agency, but is disguised as spontaneous grassroots behavior. In other words, sometimes reviews expressed within online communities are coming not from [...]
Categories: Internet Marketing, R2integrated News, Social, Thought Leadership
Nov.24, 2009 by MatthewPugh
Get in the Game Social Media Style!
If there’s one thing synonymous with pro football, it’s trash-talk. A good ole’ fashion pigskin rivalry without healthy ribbing between cities and fans would be boring, un-American, and just plain wimpy.
No two teams and their fans practice this time-honored tradition like the Baltimore Ravens and the Pittsburgh Steelers. Thanks to the power of social media, [...]
Tags: R2i SMASH, social media
Categories: Social
