Author Archive
Feb.04, 2009 by Matt Goddard
The Marketing Professional’s Evolving Digital Dilemma
You may have to go way back to picture this but remember that super star employee you worked with called the Webmaster. This person was your gateway to the digital world. They helped build your site, worked with your hosting company, added content, did some search engine work and helped you sleep at night knowing [...]
Read More »Categories: Internet Marketing, Thought Leadership
Jan.23, 2009 by Matt Goddard
2009 Economic Outlook: Hopeful but Confused
If you heard President Obama’s inaugural speech, the great potential in our country’s newest President is evident. We need a strong leader and someone who can motivate us to do great things. I am hoping that the events, strategies and messages for change in America will have an impact on 2009 and get [...]
Read More »Categories: Uncategorized
Sep.17, 2008 by Matt Goddard
The Evolution of Social Networks
The Darker Ages
The root of all social networking behavior is to reduce risk when making decisions that affect our lives. We reduce this risk by reaching out to like-minded peers for advice, insight, or a record of their past experience. Everyone has their own personal and professional network. At times, we try to extend this [...]
Categories: Social, Thought Leadership
Apr.30, 2008 by Matt Goddard
Social Networking vs. Social Media
Social networking and social media – both have the world “social” in them, but they should not be confused as the same thing. In fact, unless you understand how they are different and how they interact, your attempt to use them in a digital campaign strategy is probably going to miss the mark.
In simplest terms, [...]
Categories: Social, Thought Leadership
Jan.31, 2008 by Matt Goddard
Ten Things to Consider When Designing a Google Adwords Campaign
Search Engine Optimization and Search Engine Marketing continues to evolve. Some companies have been at this awhile but many are just starting to turn up their efforts. We thought it might make sense to put out a small list of items integral to search and I wanted to share the list on my blog. Some [...]
Categories: Uncategorized
Dec.19, 2007 by Matt Goddard
A Holiday Greeting from R2i
Some of our Flash work was recently featured in USA Weekend. In this humorous piece, some celebrities recite Twas the Night Before Christmas.
Read More »
Categories: Uncategorized
Dec.06, 2007 by Matt Goddard
The Relevant Corporate Web site
I recently wrote an article for the Web 2.0 Journal on the Social Web. I have published the article below. In future articles, I will discuss designing “with the end in mind” and how to develop and market Web sites for communities.
Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst [...]
Categories: Uncategorized
Nov.05, 2007 by Matt Goddard
Conversations with Web 2.0 Journal
I recenly contributed an article to Web 2.0 Journal about email, collaboration, and how Web-based tools are an alternative to familiar communication tools like email.
When several authors need to cooperate on a document shared through e-mail, team members must wait for the document to become available before they work on their portion. These versioning issues [...]
Categories: Uncategorized
Sep.30, 2007 by Matt Goddard
Social Networking 201
In my last social networking post entitled social networking 101, we introduced the concept of risk reduction as one of the main drivers of why social networks are formed. Yes, social networks like myspace and facebook cater to a broad audience and many of the members are not really thinking risk when participating (my sisters [...]
Read More »Categories: Uncategorized
