Author Archive
Oct.12, 2011 by Matt Goddard
Who?
I never met Steve Jobs. In fact, I am not even sure I knew much about him. But when I learned of his death, I felt an instant sense of remorse. I felt an instant sense of regret. I even felt an instant sense of anger as some tears welled up in my eyes. Why [...]
Read More »Tags: Apple, Blogs, Matt Goddard, Steve Jobs, thought leadership
Categories: Current Events, Thought Leadership
Apr.08, 2010 by Matt Goddard
The iPad: My Two Cents
I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my [...]
Read More »Categories: Advances in technology, Mobile, Thought Leadership
Feb.18, 2010 by Matt Goddard
As Brands Become Publishers: Steps for Successful Transition
Before the advent of the Internet, the publisher-brand dichotomy was both distinct and complementary. Publishers catered to and created communities of interest, delivering content and facilitating dialogue with its members. Â
Brands depended on a publisher’s ability to reach those communities and paid to have their content delivered to those groups. The role of the brand was [...]
Tags: Marketing, Matt Goddard, social marketing framework
Categories: Content Management
Feb.16, 2010 by Matt Goddard
Which one of four key types of mobile apps fits your brand?
Mobile technology is now ubiquitous. With more than 33 million iPhones sold and more than 140,000 applications available in the Apple App Store and millions of Android-based phones and nearly 20,000 Android applications, devices and application stores such as these have transformed consumer awareness of advanced mobile features.
Mobile platforms, and the applications they run, constitute [...]
Categories: Mobile
Aug.27, 2009 by Matt Goddard
Social Marketing Framework (Part 5 of 5)
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
Read More »Tags: focus group model, Google, market research, Marketing, Matt Goddard, series, social marketing framework, social media, Social Media Marketing Framework
Categories: Uncategorized
Jun.17, 2009 by Matt Goddard
Social Marketing Framework (Part 4 of 5)
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word of mouth is very powerful because it typically comes from a credible source. Credibility shrinks the sales cycle.
Read More »Tags: InfoGroup, Matt Goddard, message distribution, series, social engineering, social marketing framework, social media, social networking, thought leadership, Twitter
Categories: Uncategorized
May.28, 2009 by Matt Goddard
Social Marketing Framework (Part 3 of 5)
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to…
Read More »Tags: Community, Matt Goddard, series, Social, social bridge, social marketing, Social Marketing campaign, social marketing framework, social media, social networking, socially powered, thought leadership, value proposition
Categories: Business Development, Social, Thought Leadership
Apr.09, 2009 by Matt Goddard
Social Marketing Framework (Part 2 of 5)
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
Read More »Tags: Boxtone, Matt Goddard, series, social marketing framework, social media
Categories: Advances in technology, Business Development
Mar.04, 2009 by Matt Goddard
Social Marketing Framework – Part 1 of 5
There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).
Our social marketing framework [...]
Tags: Matt Goddard, series, social marketing, social marketing framework, social media, social networking, thought leadership
Categories: Social
Feb.04, 2009 by Matt Goddard
The Marketing Professional’s Evolving Digital Dilemma
You may have to go way back to picture this but remember that super star employee you worked with called the Webmaster. This person was your gateway to the digital world. They helped build your site, worked with your hosting company, added content, did some search engine work and helped you sleep at night knowing [...]
Read More »Categories: Internet Marketing, Thought Leadership
