Sep.05, 2012 by Matt Goddard
There may have been a time when planning a social media strategy a full year in advance made sense. That time, however, is not now. What worked in January may no longer be useful today, and what was unknown in December may be August’s hottest property. Rather than wait until December to make my 2013 predictions, I’ve taken stock on what’s happened thus far in 2012 to provide a survival guide for the weeks and months ahead.
Read More »Tags: Industry Insight, Industry Trends, Search & Social, Social Thought Leadership
Categories: Thought Leadership
Apr.06, 2012 by Matt Goddard
For those of you who have never been to a NASCAR® race let me just say- you are missing out. And for those of you that have any interest in driving one of those powerful machines at 150 miles per hour, you need to put that on your short list too. Seriously, I have caught the NASCAR® bug in a big way.
Read More »Tags: R2i News, Social Thought Leadership
Categories: Thought Leadership
Oct.12, 2011 by Matt Goddard
I never met Steve Jobs. In fact, I am not even sure I knew much about him. But when I learned of his death, I felt an instant sense of remorse. I felt an instant sense of regret. I even felt an instant sense of anger as some tears welled up in my eyes. Why [...]
Read More »Tags: Industry Insight
Categories: Thought Leadership
Apr.08, 2010 by Matt Goddard
I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my [...]
Read More »Tags: Industry Trends, Mobile Insight, New Technology
Categories: Mobile Marketing
Feb.18, 2010 by Matt Goddard
Before the advent of the Internet, the publisher-brand dichotomy was both distinct and complementary. Publishers catered to and created communities of interest, delivering content and facilitating dialogue with its members. Brands depended on a publisher’s ability to reach those communities and paid to have their content delivered to those groups. The role of the brand [...]
Read More »Tags: Content Strategy, Industry Trends, Search & Social
Categories: Thought Leadership
Feb.16, 2010 by Matt Goddard
Mobile technology is now ubiquitous. With more than 33 million iPhones sold and more than 140,000 applications available in the Apple App Store and millions of Android-based phones and nearly 20,000 Android applications, devices and application stores such as these have transformed consumer awareness of advanced mobile features. Mobile platforms, and the applications they run, [...]
Read More »Tags: How To: Mobile, Mobile App
Categories: Mobile Marketing
Aug.27, 2009 by Matt Goddard
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
Read More »Tags: Content Strategy, How To: Social, Social Thought Leadership
Categories: Social Media Marketing
Jun.17, 2009 by Matt Goddard
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word of mouth is very powerful because it typically comes from a credible source. Credibility shrinks the sales cycle.
Read More »Tags: Content Strategy, How To: Social, Social Thought Leadership
Categories: Social Media Marketing
May.28, 2009 by Matt Goddard
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to…
Read More »Tags: Content Strategy, How To: Social, Social Thought Leadership
Categories: Social Media Marketing
Apr.09, 2009 by Matt Goddard
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
Read More »Tags: Content Strategy, How To: Social, Social Thought Leadership
Categories: Social Media Marketing