Author Archive
Nov.07, 2011 by LoriUlloa
Mobile Marketing, SEO & Visibility: Why You Should Care
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for?
Read More »Tags: Ask an Expert, Black & Decker, eMarketer, In Touch Ministries, Mobile, Mobile Marketing, Mobile Web, RoseNYC, Search engine marketing, Search engine optimization, SEO services
Categories: Internet Marketing, Mobile, Search Engine Optimization, Thought Leadership
Jul.29, 2010 by LoriUlloa
12 tips for Search Engine Optimization (SEO) Friendly Sites: A summary of R2i’s guide for non-Web developers
If you don’t know what WYSIWYG or “meta tags” are, but you want to improve your site’s search results, this post is for you. For the full guide with complete details, please view the PDF.
Marketers are generally tasked with writing Web text. Additionally, increasing Web traffic and inbound leads are common marketing goals. However, most [...]
Categories: Search Engine Optimization
Apr.23, 2009 by LoriUlloa
Social Media Personas
Social Media has changed the way that the world largely communicates. Advances in social website technology now allow users to keep up with individuals and groups on a more intimate level that they may not have had the ability to stay connected to in the past.
Read More »Tags: blogosphere, Blurb, Facebook, Flickr, FriendFeed, LinkedIn, lori ulloa, MeetUp, MySpace, Personas, Twitter, WordPress, YouTube
Categories: Content Management, Open Source, Social
Apr.23, 2009 by LoriUlloa
Publicity Campaigns and Your Business Goals: Lessons learned from Joe Satriani vs. Coldplay.
You have an idea that will get your business or persona a lot of attention online either as a direct result or by-product. You’ve cooked up a contest, promotion or publicity stunt that will incite the desired result of increased website traffic. But is that really the desired result? Although a good scheme may get you a spike in website traffic, will it get you more sales, contracts or donations? Will this new found fame be sustainable or short lived? When the traffic gets to your website, what would you like for the users to do?
Read More »Tags: Business Goals, Coldplay, copyright infringement, Joe Satriani, lori ulloa, Publicity Campaigns, sustainability, website traffic
Categories: Business Development, Content Management, Current Events, Search Engine Optimization
Jan.20, 2009 by LoriUlloa
SEO: When Band-Aids Won’t Work
By: Lori Ulloa, Senior Digital Marketing Strategist
How do you know when your website needs a redevelopment to get the best SEO results? The answer is simple: You’ve tried everything and your potential customers still can’t find your website. You’ve worked hard to adjust your content and have incorporated SEO best practices and you are still [...]
Tags: lori ulloa, SEO
Categories: Search Engine Optimization
Jan.20, 2009 by LoriUlloa
How to Convert Your Potential Customers and Keep Them Coming Back
Often, businesses ask the question, “Why is my website not as popular as my competitors’ and why are my potential customers not converting?”
After pondering that question, you should ask yourself:
1. Does my website effectively lead potential customers to an easily identified place to convert/purchase/take action?
2. Does my website provide anything of value to my potential [...]
Tags: adding value, conversions, increase sales, lori ulloa, web marketing
Categories: Conversion Optimization
