May.03, 2012 by Katie Millington
The future of digital media is highly dependent on the ability to report on metrics and compare data statistics generated from digital media with that of traditional media campaigns. Check out Jodie McDermott, Senior Director of Product Management for comScoreon, and her report on the 3MS initiative, “Making Measurement Make Sense.”
Read More »Tags: Business Development, Industry Insight, SEM Strategy
Categories: Search engine marketing
May.03, 2012 by Katie Millington
At first, Sean Murphy was shocked at what it would cost to develop a corporate mascot and add him to the corporate logo–$100k. But what got him over the sticker shock were the quick and intense returns they experienced after “Inky” started showing up.
Read More »Tags: Branding
Categories: Digital Marketing